战术移动通信网的频率复用技术研究

战术移动通信网的网络拓扑结构随战场环境的变化而变化,为此网络拓扑结构具有重组的能力,网络拓扑重组后必须进行链路频道的重新分配,文中提出的频道分配技术是在避免同频道干扰条件下任一频道可在全网内多次重复使用,以提高频道的重复利用率,同时分析了该情况下网络至少应拥有的频道数,以保证网络有足够的频道供分配。     

Quantitative Estimates of Risk for Noncancer Endpoints

While quantitative estimates of risk have been a standard practice in cancer risk assessment for many years, no similar practice is evident in noncancer risk assessment. We use two recent examples involving methylmercury and arsenic to illustrate the negative impact of this discrepancy on risk communication and cost-benefit analysis. We argue for a more balanced treatment of cancer and noncancer risks and suggest an approach for reaching this goal.     

Information and communications technologies, strategic asymmetry and national security

In the history of warfare, there are a number of examples of strategic uses of asymmetric technologies. Consistent with history and theory, individuals, organizations and nations have spotted opportunities to employ information and communications technologies to gain and exploit asymmetric advantages and to counter asymmetric weaknesses. This article discusses various asymmetries associated with institutions, nations and organizations that influence the ICT-national security nexus. Regulative, normative and cognitive institutions in a country provide various mechanisms that affect the nature of positive and negative asymmetries. Nations and organizations also differ in terms of their capability to assimilate ICT tools to gain positive asymmetries and deal with vulnerabilities of negative asymmetries. Integrative approaches that combine policy and technological measures at various levels are likely to make the world more secure.     

Public Meetings and Risk Amplification: A Longitudinal Study

This article offers longitudinal data tracking people who did and did not attend a series of public meetings in an upstate New York rural community grappling with the expansion of an existing solid waste landfill and remediation of an adjacent inactive hazardous waste site. Before and after the public meetings, mailed questionnaires measured risk perceptions and perceived credibility of risk managers (here, the state government agencies and the responsible industry) conducting the meetings. Respondents at each measurement point included meeting attendees and nonattendees, with some fluctuation over time when attendees at one measurement point were nonattendees at the next and vice versa. The results from the first survey indicate that following the first two public meetings, attendees perceived greater risks from the waste sites than did nonattendees; attendees also perceived the risk managers as less credible. After the third public meeting, the results showed that attendees' risk perceptions remained steady; however, perceptions of government agency credibility significantly decreased. After the fourth public meeting, the survey found that attendees' risk perceptions were again not significantly different, whereas perceptions of government agency credibility increased significantly. The industry's credibility also increased, though only among attendees who had attended the most recent public meeting, not among attendees who had attended both the third and fourth public meetings. For nonattendees, risk perceptions and credibility ratings did not change. The discussion examines how distinctive characteristics of communication at each public meeting may have resulted in different effects and proposes hypotheses for future research.     

论晚明文人评点本的价值和传播机制

晚明是文学评点的鼎盛期和丰收期 ,不但汇评、集评的形式大量出现 ,而且形成了评点名篇为中心、各层次的作品均有评批的评点格局 ;这些文学评点具有很强的文本价值 ,一些重要的文艺理论都是在评点中形成、发展、流行起来的 ;同时它有一套调节接收者期待视界的传播机制 ,在提升传播速度、导引读者等方面起着重要的作用。     

The Determinants of Trust and Credibility in Environmental Risk Communication: An Empirical Study

This study examines a key component of environmental risk communication; trust and credibility. The study was conducted in two parts. In the first part, six hypotheses regarding the perceptions and determinants of trust and credibility were tested against survey data. The hypotheses were supported by the data. The most important hypothesis was that perceptions of trust and credibility are dependent on three factors: perceptions of knowledge and expertise; perceptions of openness and honesty; and perceptions of concern and care. In the second part, models were constructed with perceptions of trust and credibility as the dependent variable. The goal was to examine the data for findings with direct policy implications. One such finding was that defying a negative stereotype is key to improving perceptions of trust and credibility.     

两阶段供应链中三种定价方式研究

本文考虑渠道一体化对品牌建设的作用,在一个制造商和两个零售商的两阶段供应链系统中,其中确定性的市场需求与产品的市场零售价格有关,通过分析以下三种定价方式下的最优定价和库存策略下供应链成员和系统的收益,1)商品市场零售价格由零售商各自决定,两零售商和制造商之间存在着竞争活动;2)商品市场零售价格由制造商统一制定;3)市场零售价格、转让价格和系统库存水平按渠道协调的最优原则确定,确定了同一产品品牌内部的市场竞争、定价控制权及转让价格对渠道性能及品牌自身造成的影响,并由此提出了分散决策系统中的一种激励机制.     

品牌基础问题研究评述

品牌问题一直是国际营销学术界的研究热点领域。对文献总结发现,在品牌基础问题的理论和方法研究中,主要集中在品牌认识、品牌选择和品牌发展3个方面。国内外研究者从不同的理论出发运用不同方法解释了品牌的认识、选择和发展,主要是分别从消费者和企业2个角度来分析和探讨品牌问题,但是缺乏二者之间互动关系的研究,使得品牌基础问题的研究不能为企业品牌创建、品牌战略和品牌延伸提供合理建议。     

GM Foods and the Misperception of Risk Perception

Public opposition to genetically modified (GM) food and crops is widely interpreted as the result of the public's misperception of the risks. With scientific assessment pointing to no unique risks from GM crops and foods, a strategy of accurate risk communication from trusted sources has been advocated. This is based on the assumption that the benefits of GM crops and foods are self-evident. Informed by the interpretation of some qualitative interviews with lay people, we use data from the Eurobarometer survey on biotechnology to explore the hypothesis that it is not so much the perception of risks as the absence of benefits that is the basis of the widespread rejection of GM foods and crops by the European public. Some respondents perceive both risks and benefits, and may be trading off these attributes along the lines of a rational choice model. However, for others, one attribute-benefit-appears to dominate their judgments: the lexicographic heuristic. For these respondents, their perception of risk is of limited importance in the formation of attitudes toward GM food and crops. The implication is that the absence of perceived benefits from GM foods and crops calls into question the relevance of risk communication strategies for bringing about change in public opinion.     

Toward Improved Communication about Wildland Fire: Mental Models Research to Identify Information Needs for Natural Resource Management

The management of natural- and human-induced wildland fires is an intricate process that must balance two considerations: that of fire as a necessary natural disturbance and that of the risks that fire poses. Reconciling tradeoffs between these risks and benefits is contingent upon informed, directed, and two-way communication between wildland fire managers and stakeholders. In an effort to aid with the design of such a communication effort, this study used mental models research to determine the unique wildland fire information and decision-making needs of stakeholders living at the wildland-urban interface of a fire-prone area. While the analysis revealed many similarities in how stakeholders conceptualized the risks and benefits of wildland fire, many misconceptions and important gaps in understanding on the part of both expert and nonexpert respondents were identified.