信息内容可信度对消费者转基因食品接受程度的影响——以江苏省为例

深入研究外部信息传入特别是信息内容可信度对消费者转基因食品接受程度的影响对中国政府转基因科普宣传具有重要意义。利用江苏省消费者调查数据,定量研究信息内容可信度等因素对消费者转基因食品接受程度的影响,具体来说,定量研究积极属性信息内容和消极属性信息内容对不同风险人群(所有样本、低风险人群、高风险人群)转基因食品接受程度的影响。研究结果表明,外部信息传入更容易影响低风险人群对转基因食品的接受程度。积极属性和消极属性信息内容可信度分别显著正向和负向影响低风险人群对转基因食品的接受程度,且前者的作用较大。积极属性信息内容可信度对高风险人群转基因食品接受程度的影响较弱,而消极属性信息内容可信度对高风险人群几乎没有影响。     

试论发展消费信贷及重点选择

消费信贷作为一项新兴银行业务 ,在我国发展有着极其重要的现实意义。消费信贷的主体是消费者和金融机构 ,政府则要做好行为规则的制定和实施工作。在消费信贷的重点选择上 ,农村以耐用消费品、文化教育等为重点 ,城市应以住房、教育、旅游等为重点 ,但其前提是要解决预期净收入下降 ,现期收入水平不高从而导致偿债能力不足与相应商品或服务需求显著增强的矛盾 ;解决问题的根本的出路是采取有力措施增加城乡居民的收入 ,完善各项配套制度。     

影响太原市城镇居民体育消费行为的因素分析

以太原市城镇居民为研究对象,主要从影响太原市居民体育消费行为的静态因素、动态因素进行分析.结合太原市的实际情况,提出了适应目前太原市城镇居民不同社会阶层的消费特征,并对家庭生命周期、地域及社会阶层几个因素对城镇居民体育消费行为的影响进行了深入阐述.最后,有针对性地提出了建立合理消费结构、促进消费结构升级政府应采取的对策,对企业市场营销策略的制定与选择作了有益的探索.     

Avian Influenza in Vietnam: Chicken‐Hearted Consumers?

This study, based on quantitative and qualitative surveys conducted from July 2004 to September 2005, examines the perceptions of Hanoi consumers and their reactions to the Avian Influenza epizootic (H5N1). Hanoi consumers clearly link the risk of human contamination by the virus to the preparation and ingestion of poultry. During the first crisis, consumers reacted quickly and intensely (74% of them had already stopped eating poultry in January 2004). Nevertheless, once the crisis abated, they quickly resumed their consumption of poultry. This behavior corresponds to the pattern described by empirical studies of other crises, such as BSE. What is more surprising is the speed with which the different steps of this common pattern succeeded one another. It may be explained by a rapid decrease in risk anxiety. A logit model shows that, soon after the beginning of the crisis, AI risk anxiety was tempered by confidence in the information and recommendations issued by the government concerning AI and, in the long term, by a high perceived self-efficiency to deal with AI. Indeed, not only has poultry consumption been affected in terms of the quantity consumed, but alternative ways of selecting and preparing poultry have also been adopted as anti-risk practices. Risk communication strategies should take this into account, and rely on a previous assessment of consumer practices adopted to deal with the risk.     

河北省高校学生体育态度与体育消费行为的调查研究

运用文献资料法、访谈法、问卷调查法和数理统计法，通过对河北省高校学生体育态度、消费内容、消费水平等因素的调查分析，总结出高校学生体育消费的规律性，并提出了相应的建议。     

探析我国经济通胀的现状及原因——基于货币需求理论的视角

进入2007年,我国的经济通胀出现加速趋势,并具有明显的结构性、区域性和阶段性特征,对我国的宏观经济安全构成一定威胁。现从货币需求理论的视角,探讨我国经济通胀的原因,提出制定应对通货膨胀的政策。更多从马克思的货币流通规律理论和弗里德曼的现代货币数量论入手,综合运用调控货币流动性和货币供求的多种工具,提出了问题的解决策略。     

房地产品牌与情感决策消费者购买行为分析

本文以情感决策消费者的购房过程为研究对象,在论述体验房地产的来源、类型基础上,对房地产品牌与情感决策消费者购房行为作用机理进行分析,并与理性决策消费者购房过程进行对比。     

Communicating Risks and Benefits from Fish Consumption: Impact on Belgian Consumers' Perception and Intention to Eat Fish

Communicating about the health effects of fish and seafood may potentially result in a conflict situation: increasing intake is desirable because of health and nutritional benefits, but higher consumption may also lead to an increased intake of potentially harmful environmental contaminants. In order to anticipate the communication challenge this conflict may pose, the research presented here aimed to assess the impact of risk/benefit communication on Belgian consumers' fish consumption behavior and fish attribute perception. Data were collected in June 2005 from a sample of 381 women, aged between 20 and 50 years. An experimental design consisting of four message conditions (benefit‐only; risk‐only; benefit‐risk; and risk‐benefit) combined with three information sources (fish and food industry; consumer organization; government) was used. Exposure to the benefit‐only message resulted in an increase from a self‐reported fish consumption frequency of 4.2 times per month to an intended fish consumption frequency of 5.1 times per month (+21%), while fish attribute perceptions only marginally improved. The risk‐only message resulted in a strong negative perceptual change in the range of two points on a seven‐point scale. This translated into an 8% decrease of behavioral intention (from eating fish 4.5 times per month to an intention of eating fish 4.1 times per month). Balanced messages referring to both risks and benefits yielded no significant change in behavioral intention, despite a significant worsening of fish attribute perception. The presentation order of benefits and risks in the balanced message showed a tendency to affect both behavioral intention and attribute perception, with the first message component being most influential. Information source did not yield any significant impact either on behavioral intention or on attribute perceptions, independent of the message content. The results from this study provide valuable insights for future risk/benefit and balanced communication about seafood.     

冲动性购买情境下消费者后悔影响的实证研究

采用情境投射与普通问卷相结合的多样化研究方法,探讨冲动性购买负面后果的影响以及不同归因的消费者受影响程度是否不同。结果表明,如果第一次冲动性购买行为带来负面后果,再次遇到类似情境时消费者的购买冲动性和认知评价都会受到较大影响,他们往往降低自身的购买冲动性,倾向于不再购买,并且对下一次购买具有负面的认知评价。同时,不同归因的消费者对再次冲动性购买的认知评价存在差异。