Making Diversity Conform? An Intersectional,Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements

This study introduces an intersectional analysis of explicit LGBT portrayals in mainstream advertising between 2009 and 2015. The analysis provides insights into the (in)visibility of the LGBT community over a period of significant social change. It finds that although the number of explicit representations of LGBT characters has risen dramatically, 230 out of 240 intersections of sexuality, class, age, and race remain invisible. In using a new ad format—human interest ads—advertisers move away from hypersexualization, toward real individuals’ stories of love and families. Nonetheless, the analysis highlights how the erasure of multiply marginalized groups in mainstream advertising continues to perpetuate a heteronormative, domesticized version of “gayness” and discusses the adverse effects that lie herein. It is proposed that non-LGBT consumers are the underlying target group of LGBT-explicit advertising, causing non-target market effects that alienate large parts of the LGBT community despite their overt inclusion.     

铺陈”与“形成”：我国快递服务中消费者权益问题的一种解说与应对

我国国内快递服务的乱象丛生让此中的消费者权益问题成为焦点。欲缓和乃至最终解决此问题，需以良好地认知问题背后的历史铺陈及具体生成为前提。对此，历史的探讨揭示出快递行业尚处于市场剧变的自我调整中，相应地，规范层面亦表现为对行业发展的努力适应；关于快递服务条款与交易实践的实证分析则显示了消费者权益已被快递企业以服务条款架空的现状。以此为基点，问题的应对需考虑行业尚未充分发展的现状，并借鉴西方学者对于法律规制的种种局限的反思，秉持谨慎与耐心的总体态度，即在市场调整作用未充分发挥时应保持公权力介入的适度审慎，以及对快递服务市场尚处成长期的宽容与耐心。     

存在绿色消费者的再制造供应链信息分享策略

研究了制造商预测信息的分享对存在普通消费者及绿色消费者的再制造供应链的影响.建立并求解了集中模式、分散合作模式和分散竞争模式下信息无分享和信息分享的期望利润模型,并用比较和数值仿真的方法对结果进行了分析.研究表明:合作模式下信息分享对原制造商和供应链不利,对再制造商有利;竞争模式下信息分享对原制造商、再制造商、供应链均有利;当普通消费者支付意愿较小时,随着绿色消费者市场份额的增大,再制品需求上升,新产品需求下降;无论哪种决策模式,原制造商、再制造商和供应链的利润随着绿色消费者份额的增大而增大;集中模式下供应链的总利润大于两种分散模式.     

高校校园文化在文化营销中的策略定位

高等学校的校园文化是社会文化的重要组成部分,就目前中国的文化消费情况分析,其前沿消费的主力军十分明显的集中于高等学校。这支文化消费大军体现着鲜明的时代气息,代表着一股特殊的强大的经济力量。由此,将现代文化营销的主体定位于高校校园文化消费群体,必然会给文化营销的相关企业带来无限商机。     

唐代绘画消费群体主体成份的变迁

唐代绘画史研究常忽略绘画消费群体的考察 ,认为绘画消费群体是唐代绘画史研究的第三者 ,无关轻重。文章认为 ,初唐至盛唐绘画消费群体从皇室转向文人士大夫阶层的历史性转化 ,以及转化过程中所凸现的层出不穷的消费需求 ,是唐代绘画焕然求备、瑰丽灿烂的前提条件。探讨绘画消费者主体成份的演变 ,对于认识唐代绘画史有着重要意义     

设心处地 有的放矢——广告用语的攻心策略

广告的根本目的就在于打动消费者。因而广告语必须针对消费者的心理需求进行创作,即所谓广告用语的攻心策略,本文从六个方面进行了阐述：即讲求实惠,打动人心；简洁明了,琅琅上口；趋时求新,展现个性；幽默诙谐,耐人寻味；诉诸关爱,以情动人；比较分析,特点鲜明。     

利益相关者经济伦理视阈下的消费者主体性再认知

采用文献研究方法,从"消费者核心论"入手,按照"公司剩余索取权"、"进入和退出"、"公司治理"、"外部性"原则对消费者主体地位进行研究,认为消费者不属于利益相关者理论中的"核心利益相关者";确定"企业与消费者"为"必要但不充分"关系,消费者群具有"必然不相容性"特征。消费者地位和价值的科学性确认,对于利益相关者主体理论和利益相关者经济伦理的创新发展具有积极意义。     

SENTIENT CITIES Ambient intelligence and the politics of urban space

Increasing amounts of information processing capacity are embedded in the environment around us. The informational landscape is both a repository of data and also increasingly communicates and processes information. No longer confined to desk tops, computers have become both mobile and also disassembled. Many everyday objects now embed computer processing power, while others are activated by passing sensors, transponders and processors. The distributed processing in the world around us is often claimed to be a pervasive or ubiquitous computing environment: a world of ambient intelligence, happening around us on the periphery of our awareness, where our environment is not a passive backdrop but an active agent in organizing daily lives. The spaces around us are now being continually forged and reforged in informational and communicative processes. It is a world where we not only think of cities but cities think of us, where the environment reflexively monitors our behaviour. This paper suggests that we need to unpack the embedded politics of this process. It outlines the three key emerging dynamics in terms of environments that learn and possess anticipation and memory, the efficacy of technological mythologies and the politics of visibility. To examine the assumptions and implications behind this the paper explores three contrasting forms of 'sentient' urban environments. The first addresses market-led visions of customized consumer worlds. The second explores military plans for profiling and targeting. Finally, the third looks at artistic endeavours to re-enchant and contest the urban informational landscape of urban sentience. Each, we suggest, shows a powerful dynamic of the environment tracking, predicting and recalling usage.     

马克思消费理论及其现实意义探析

马克思消费理论的主要内容，不仅阐述了消费在整个社会生产方式中的重要地位，同时对私有制下利己性消费导致人本质异化的问题进行了深刻批判，并提出了一种属人的消费观念。理清马克思的消费理论具有很强的现实意义，不仅有助于化解中国社会转型期间消费领域中出现的一系列不和谐因素，而且能够促进社会主义和谐社会的建设。     

Household energy consumption: Community context and the fuelwood transition

We examine the influence of community context on change over time in households’ use of non-wood fuels. Our theoretical framework builds on sociological concepts in order to study energy consumption at the micro-level. The framework emphasizes the importance of nonfamily organizations and services in the local community as determinants of the transition from use of fuelwood to use of alternative fuels. We use multilevel longitudinal data on household fuel choice and community context from rural Nepal to provide empirical tests of our theoretical model. Results reveal that increased exposure to nonfamily organizations in the local community increases the use of alternative fuels. The findings illustrate key features of human impacts on the local environment and motivate greater incorporation of social organization into research on environmental change.