消费者对农村零售业态满意度及影响因素分析——基于湖南省6县市调查数据

从产品、价格、服务、环境、商家位置和诚信等6个方面选择19个指标构建农村消费者对农村零售业态满意度的指标体系,基于湖南省6县市613位农村消费者的调查数据,分析了农村消费者对杂货店、中小型自选超市、专业店、集贸市场等农村四类零售业态的满意度。采用排序Probit模型进行实证检验各要素在不同业态间对农村消费者满意度的影响程度及其差异,结果表明：价格因素的影响程度均较大,但农村消费者越来越关心产品的质量、购物的便捷性以及相应的服务。     

国外企业社会责任对消费者购买意向影响研究综述

国外学者对企业社会责任(CSR)影响消费者购买意向的研究,主要是从下列三个方面展开的:一是结合企业内部相关信息,包括企业形象和声誉、伦理道德、企业能力、企业绩效和产品信息等;二是结合消费者特征,包括消费者的个体和群体特征、消费者主观维度;三是结合CSR具体内容及属性,包括CSR的信息来源、数量和传播途径等.研究的不足则主要表现在较少考虑行业特征、很少涉足影响的程度、未形成完整的理论体系和实用的研究模型等,这是在今后研究中应加以改进的地方.     

A Critical Review of Family Caregiving of Mental Health Consumers in Hong Kong

ABSTRACT

This paper is a critical review on the family caregiving of mental health consumers in Hong Kong. The writer has a brief review on related studies of family caregiving of mental health consumers. In comparing with those in the U.K. and the U.S.A., family caregivers of mental health consumers in Hong Kong are lonely, stigmatized and unsupported by mental health services and members in the community.     

消费者网络信息可信度感知影响因素的实证研究

为了了解消费者对网上商品信息的可信度评价及其影响因素,采用了相关分析、结构方程模型等分析方法对通过调查表收集到的数据进行统计分析。研究结果表明,消费者对网上信息的可信度评价影响着消费者对网络信息的使用:消费者最信任的网络信息来源是网上中性信息,即来自综合或专业网站上的相关产品新闻报道、行业调查报告等信息,最不信任的是来自网络广告的信息:消费者对网上信息信任度与网络使用、网络知觉有用性、网络知觉易用性以及信任倾向正相关,与消费者的网络依赖程度无关。     

Revenue Management with End‐of‐Period Discounts in the Presence of Customer Learning

Consider a firm that sells identical products over a series of selling periods (e.g., weekly all‐inclusive vacations at the same resort). To stimulate demand and enhance revenue, in some periods, the firm may choose to offer a part of its available inventory at a discount. As customers learn to expect such discounts, a fraction may wait rather than purchase at a regular price. A problem the firm faces is how to incorporate this waiting and learning into its revenue management decisions. To address this problem we summarize two types of learning behaviors and propose a general model that allows for both stochastic consumer demand and stochastic waiting. For the case with two customer classes, we develop a novel solution approach to the resulting dynamic program. We then examine two simplified models, where either the demand or the waiting behavior are deterministic, and present the solution in a closed form. We extend the model to incorporate three customer classes and discuss the effects of overselling the capacity and bumping customers. Through numerical simulations we study the value of offering end‐of‐period deals optimally and analyze how this value changes under different consumer behavior and demand scenarios.     

Dynamic Competition With Random Demand and Costless Search: A Theory of Price Posting

This paper studies a dynamic model of perfectly competitive price posting under demand uncertainty. Firms must produce output in advance. After observing aggregate sales in prior periods, firms post prices for their unsold output. In each period, the demand of a new batch of consumers is randomly activated. Existing customers who have not yet bought and then new customers arrive at the market in random order, observe the posted prices, and either purchase at the lowest available price or delay their purchase decision. We construct a sequential equilibrium in which the output produced and its allocation across consumers is efficient. Thus consumers endogenously sort themselves efficiently, with the highest valuations purchasing first. Transaction prices in each period rise continuously, as firms become more optimistic about demand, followed by a market correction. By the last period, prices are market clearing.     

中西方隐蔽文化中自我观剖析

自我观是跨文化交际研究中的核心问题之一,由于它深藏在文化的隐蔽部分很难被发现,所以在跨文化交际研究中人们较少提及。中西方自我观差异根源于＂天人和一＂与＂天人两分＂的哲学思想,由此导致了中西方跨文化交际中的各种矛盾和冲突,分析研究这些冲突对我国的跨文化交际研究与学习具有深刻的启示意义。     

网络消费者购买生鲜行为的影响因素研究——以福州市场为例

对福州生鲜超市市场进行问卷调查和数据分析,筛选出网络消费者在购买生鲜商品过程中主要考虑的因素,并通过传统生鲜市场营销环境与网络背景下的生鲜超市营销环境对比,以及福州本土市场中,跨国零售集团与本土零售业在生鲜经营方面管理的异同,探索适应网络消费者主体购买需要的生鲜商品的经营管理模式,提出可操作性的对策。     

消费者债权在破产程序中的优先地位——基于风险分担的视角

消费者不是商人,其债权多为因侵权而生的非自愿性债权,消费者不应成为有限责任制度下的风险分担主体;消费者是整个供给单元的利益之源,风险应当在供给单元内部分担;在破产程序中,消费者的人身损害赔偿之债应当优先于劳动债权、政府债权和有担保债权获得清偿。     

“品式”和西晋《户调式》研究

西晋赋税不入"律"、"令",视作"常事",制订有"品式章程"。"式"即"样",一种制度的标准模式,用作"比",与"品"制结合,谓之"品式"。《户调式》是西晋赋税品式中"式"方面的规定,与"户品"等配套,作为划分户等、按等纳税时"比照"和"折算"的基样,包括"户样"和"调样"两项内容。杜佑写《通典》,不知"品式"为何物,把西晋《户调式》中"占田"、"课田"规定误为土地制度,从"式"中抽出,放在其《田制》篇中,剩下的内容生硬缝缀,当作赋税的"令",归入《赋税》篇。《通考》沿袭杜佑的错误观点,仍视"占田"为国家授田,虽认为"课田"系"租税",按户缴纳,有一些进步,但无法解释"式"。现今治史者或是遵从杜佑的思路和方法,或是遵从马端临的思路和方法,也有进步,却未取得根本性的突破。