国内大中型客车市场需求预测

为从理论上探析大中型客车市场需求问题,运用图表分析法和直线趋势预测法分析了近几年中国大中型客车市场的销售情况和市场特点,同时预测2008年大中型客车的市场需求。分析认为：在公交优先政策的实施、旅游业的快速发展等一系列相关因素影响下,大中型客车市场将稳步发展,但竞争也会日趋激烈。分析结果表明：大中型客车企业应当建立完善的销售网络和售后服务体系,生产适销对路的产品,努力拓展海外市场。     

Dangerous liaison or perfect match?: Public relations and social marketing

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.     

电子商务的智能化营销

互联网和电子商务的出现，在信息获得的手段和方法上突破了传统时空观念的限制，在多方面动摇了企业经营和营销理论的根基。同时也改变了企业外部经营和购销的实务操作模式。传统行业的电子商务得到了广泛的应用，积累了大量的数据，在强大的数据库技术和数据挖掘工具的支持下，从海量的数据中挖掘出有用的信息来提高企业经营管理水平已成为热门的课题，为企业实现智能化营销提供了坚实的基础。     

金融机构核心存款的估算

利用2005年1月至2007年4月金融机构的核心存款月度数据估算了国内金融机构的稳定核心存款金额，针对如何加强核心存款的营销管理提出了一些对策。     

图书推广的营销策略——以《王安江版苗族古歌》市场推广方案为例

《王安江版苗族古歌》是一本极具收藏价值的出版物。书籍介绍了苗族古歌的文化底蕴和王安江本人。并运用市场营销专业知识分析该书面临的各方面问题。先是文化市场现状分析、消费者分析和竞争分析,并运用SWOT分析该书的优劣势、机会与威胁。针对分析结果进行市场定位和市场推广策划。     

企业营销中的道德因素分析

文章在对企业市场营销观念及内容进行分析的基础上，探讨了市场营销中蕴含的道德观念，以及影响营销活动的企业道德性决策因素，指出企业文化与营销道德之间存在着相关关系，企业的文化因素对企业营销道德决策起着重要作用。     

Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign

This article is a case study examining promotional efforts undertaken by the National Hockey League (NHL) via integrated marketing initiatives launched during the 2005–2006 season. Following the 2004–2005 season player lockout², the NHL worked to promote itself to both fervent and casual fans. By briefly assessing past marketing efforts and the dwindling popularity of the league in recent years, the article provides a fuller picture of how professional hockey was marketed in North America when the NHL returned to play. The focus is on “My NHL” and the league's re-branding efforts as part of its new integrated communications plan. This research reveals that in its attempts to revive the sport the NHL has done a better job than with past efforts, however the current campaign must be aggressively maintained in order to successfully re-brand the league.     

国内船用齿轮箱行业市场分析——兼论重齿公司战略定位

国内造船业的发展形势给船用齿轮箱行业带来了机遇和挑战。通过对国内齿轮箱行业竞争格局及主要生产厂商现有营销策略的分析,以重庆齿轮箱有限责任公司为例,对其面对新的竞争形势,如何进行营销战略的重新定位给出了相关建议。     

论和谐营销系统的构建

文章运用系统科学的方法，研究了和谐营销系统各子系统的和谐要素，得出明确和谐营销系统各子系统的责任是构建和谐营销系统的基础、制度的完善是构建和谐营销系统的保障与难点、企业创新是构建和谐营销系统的保证的结论。     

应用型本科院校市场营销专业人才培养方案的构建

构建一个完整的专业培养方案应该具备三个基本要素:一是要选择构建培养方案的主线;二是要根据本学科专业特点,选择课程体系的结构模式;三是选择适当的技术路线对教学计划进行具体的修订。