传播学视野下大学生村官推进农村马克思主义大众化的思考——基于山西省运城市的抽样调查

大学生村官是农村马克思主义的传播者。但是,通过调查发现,大学生村官在传播马克思主义过程中却遇到马克思主义理论素养不高、马克思主义理论信仰度不够、农村实践能力不足、传播意识淡薄、传播知识与传播技能欠缺等困境。为了进一步推进大学生村官在农村中传播马克思主义的效果,必须提高大学生村官的马克思主义理论素养,推动大学生村官的知与行的统一,加强他们对农村的认识,培养其传播意识以及提高传播技巧。     

Feminist power and its implications on Uganda’s malaria communication campaign

This paper examines power and its manifestation in Uganda’s “Stop Malaria Campaign.” It specifically questions the apparent radical feminism, which is conceptualized as a quest for power, and how such excesses drive implementation of the campaign. The paper explains data collected through focus group discussions and key informant interviews using feminist communication theory as informed by the critical ideas of feminism and power. These three ideas help to put into perspective: domination of the campaign by one gender, interpretation of the campaign’s objectives to suit that one gender, and communication methods used in the campaign. Analysis of the above three processes shows that men are the weaker gender in the malaria prevention drive, an idea that has clashed with the existing male chauvinism on which several families still thrive in Africa. A view that radical feminism should be seen as an organized form of power that needs to be checked if Uganda’s malaria communication campaign is to be implemented successfully is herein proposed, along with some solutions to the challenges.     

传播符号学及其理论建构

具有百年历史的传播学研究在当代遇到了相当多的理论瓶颈，甚至被某些学者称之为传播学范式的危机。如何化解这种范式危机便成为传播学界孜孜以求的话题。某种程度上，正在成为“显学”的符号学恰恰能够提供这种化解危机的理论资源，符号学作为人文科学的“公分母”，本质上是一门“意义之学”，具体到传播而言，关注的是传播文本的意义建构，而非表象的传播效果。将符号学用于传播研究，能够从深层次揭示传播现象背后的原因。这样的背景下，传播符号学呼之欲出，传播符号学作为一门学科便具有了学理上的合法性与正当性。     

Internet risks and expert views: a case study of the insider perspectives of youth workers in Hong Kong

This study collects and analyses the viewpoints of front-line youth workers regarding the notion of ‘Internet risks’. Previous studies have examined and discussed various dangers of the Internet. Parental, school, and governmental interventions are often called for by those concerned. The implicit assumption is that these are the people who possess the expertise to tackle the problems at hand. Through participation in three forums focusing on ‘Internet risks’, and in-depth interviews with 10 such ‘experts’ in Hong Kong, the study examines if this is a valid assumption. It finds that experts perceive Internet risks rather differently. In addition to the more conventional views about content, contact and conduct risks, our interviewees are aware that a new order is quickly emerging in the new media environment. Despite being considered as ‘experts’, they do not necessarily know how to tackle the so-called ‘youth-at-risk’. Rather, they are exploring how they would capitalize on the opportunities offered by the developments. The key findings highlight the need to critically review the notion of ‘Internet risks’. As with other risk frameworks, the ultimate aim is to develop intervention programmes. In this regard, risks are often treated as concrete problems that can be solved. Youth experts, however, find that the changing scope, speed and persistence of communication in today's information society present the biggest challenge in youth work. The existing framework of risks was unable to describe and account for such risks. In response, Internet risk has to be reconceptualized so that more updated, relevant and imaginative intervention can be introduced.     

Does Iconicity in Pictographs Matter? The Influence of Iconicity and Numeracy on Information Processing,Decision Making,and Liking in an Eye‐Tracking Study

Researchers recommend the use of pictographs in medical risk communication to improve people's risk comprehension and decision making. However, it is not yet clear whether the iconicity used in pictographs to convey risk information influences individuals’ information processing and comprehension. In an eye‐tracking experiment with participants from the general population (N = 188), we examined whether specific types of pictograph icons influence the processing strategy viewers use to extract numerical information. In addition, we examined the effect of iconicity and numeracy on probability estimation, recall, and icon liking. This experiment used a 2 (iconicity: blocks vs. restroom icons) × 2 (scenario: medical vs. nonmedical) between‐subject design. Numeracy had a significant effect on information processing strategy, but we found no effect of iconicity or scenario. Results indicated that both icon types enabled high and low numerates to use their default way of processing and extracting the gist of the message from the pictorial risk communication format: high numerates counted icons, whereas low numerates used large‐area processing. There was no effect of iconicity in the probability estimation. However, people who saw restroom icons had a higher probability of correctly recalling the exact risk level. Iconicity had no effect on icon liking. Although the effects are small, our findings suggest that person‐like restroom icons in pictographs seem to have some advantages for risk communication. Specifically, in nonpersonalized prevention brochures, person‐like restroom icons may maintain reader motivation for processing the risk information.     

Information geodesics for gamma models of communication clustering

Recently, Akyildiz called for further work on non-Poisson models for communication arrivals in distributed networks such as cellular phone systems. The basic ‘random’ model for stochastic events is the Poisson process; for events on a line this resuits in an exponential disiribuuon of intervals between events. Network designers and managers need too monotor and quantify call clustering in order to optimize resaurce usage; the natural reference state from which to measure departures is that arising from a Poisson, process of calls. Here we consider gamma distributions, which contain exponential distributions as a special case. The surface representing gamma models has a natural Riemannian information metric and we obtain some geodesic sprays for this metric. The exponential distributions form a 1-dimensional subspace of the 2-dimensional space of all gamma distributions, so we have an isometric embedding of the random model as a subspace of the gamma models. This geometry may provide an appropriate structure on which to represent clustering as quantifiable departures from randomness and on which to impose dynamic control algorithms to optimize traffic at receiving nodes in distributed communication networks. In practice, we may expect correlation between call arrival times and call duration, reflecting for example peaks of different users of internet services. This would give rise to a twisted product of two surfaces with the twisting controlled by the correlation. Though bivariate gamma models do exist, such as Kibble's, none has tractabie information geometry nor sufficiently general marginal gammas,but a simulation method of approach is suggested.     

Corporate communication in large-scale organizations in Turkey: Structure and responsibilities

The current investigation aimed to gather data about how communication is structured in large-scale organizations, which departments are seen as part of corporate communication and what practitioners’ perceptions are about the structure and responsibilities of corporate communication departments. Data were gathered from 51 large-scale organizations and 122 practitioners in Turkey via a questionnaire.     

对话的艺术--新时期高校大学生思想政治教育沟通刍议

当代大学生作为社会中的重要群体，他们需要与外界的交往，处理关系，如何建立，发展，巩固这种关系，就要靠沟通来完成。在高校中，针对大学生的思想政治教育过程就是一个如何与他们沟通的过程。面对当下个性彰显，不断追求新事物的年轻群体，怎样把握沟通的要素和形式，它有哪些特点和功能，遵循什么样的原则和策略，以及新时期下师生沟通过程中出现的障碍和问题，正是本文要探讨的内容。     

Human rights through the paradigm changes of the social communication theories

Human rights (HR), from the perspective of interest and thematic selection, are recognized in the topics of the communication. In general, there is considered to be a positive relationship between the media and its function of mediation with citizenship in reference to the declared general principles since inception in 1948. With this approach, the paper deals with providing an updated reflection of that connection and its main difficulties, such as the crisis of credibility in the information in the context of the European Union and within the framework of the paradigm changes that has derived in the knowledge society of the so-called third environment. The precepts of those recognized as generations of HR survive in the informational stories, of which, due to their current relevance in recent decades, those related to migratory movements, inequality, and poverty stands out. Moreover, the paper explores and discusses how a new generation derived from the implementation and intervention of technology gets involved as an essential characteristic in the relations between the members of society.