Public broadcast of health communication: Extending public relations through social capital in Taiwan

This paper shows how a public media can effectively utilize its social capital, and integrate with different resources from the related non-profit organizations and corporations in public relations perspective. A case study of a high-popularity Taiwanese public traffic radio: Police Broadcasting Service (PBS) is conducted. The finding shows that the public radio can cost-effectively deliver health communication with the principle of social marketing.     

和谐信访文化:概念、理念及其建构

在我国社会发展的战略机遇期,把和谐信访文化建设作为构建社会主义和谐社会的一项重要内容和目标,是我国关于文化建设科学理论的新发展,也是中国特色社会主义文化建设在新时期的着力点。和谐信访文化具有和谐、人本、公正、法治等基本理念,这是和谐信访文化建设的合理内核。和谐信访文化建设应从精神层面、制度层面、行为层面和环境层面"四位一体"进行系统建构。     

基于城市营销的中国城市大型体育赛事选择研究

随着经济全球化飞速发展,大型体育赛事逐渐成为主办城市营销自己的重要载体和工具,但并非每个城市都适宜举办大型体育赛事,主办城市必须选择与自身发展相适宜的大型体育赛事。本文首先从城市选择大型体育赛事进行经济分析,剖析影响城市举办大型体育赛事的赛事因素和城市因素,最后系统研究中国城市选择大型体育赛事的非均衡发展战略,以及从城市群和各类城市两个角度详细分析我国城市大型体育赛事选择思路。     

地方高校和谐管理与和谐校园建设

和谐管理思想是一种科学的管理思想，对组织实现目标和社会价值具有重要指导意义．其思想和研究方法对当前地方高校构建和谐校园有重要价值。以公平公正的育人环境创建和谐的校园，以专业调整和完善制度提高学生素质．以创新办学模式缓解毕业生就业难，以和谐预警机制及控制系统维护校园的长期稳定，将有助于地方高校进一步消除不和谐因素，维护校园稳定。     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

网红直播带货的伦理审视

随着网络直播的兴起和网红经济的发展,"网红直播带货"成为一种新的重要营销方式,它不仅能满足人们个性化的物质需求,而且能满足个体的社交化情感诉求,但其中所潜藏的诚信缺失和个体消费成瘾等伦理失范问题较为突出。加强个人义利观教育、完善社会诚信监督机制,丰盈个体精神生活、净化社会消费风气,则是解决这些伦理问题的可行性路径。     

No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach Using Marketing Research Assessment

Abstract

In her presentation entitled “No Mind Reading Necessary: Conducting Evidence-Based Electronic Resource Marketing and Outreach” at the North Carolina Serials Conference April 2019, Kate Hill discussed marketing research strategies and outreach tools used to increase online users’ access to electronic resources and primary resources. In an effort to connect users to seldom-used resources, Jackson Library collaborated with university partners to develop surveys to identify the information-seeking behavior of its users and apply the gathered marketing research to strategically plan outreach activities.     

中国传统生命伦理观与生态文明的精神内涵

当代环境问题和生态问题的凸显,使人们对传统的生命伦理观越来越关注,也对生态文明的精神内涵赋予了多样化的解读。中国传统文化向来重视生命的价值,它以贵生的精神看待生命,以仁爱的精神关注生命,并以平等的精神对待宇宙间各个生命的价值,重视对人与自然和谐关系的构建。进一步弘扬中华传统文化中的生命伦理精神,探索其与生态文明精神内涵的本质联系,对和谐社会的建设具有重要意义。     

浅谈玉柴重工的精益营销模式

广西玉柴重工有限公司是中国最大的中小型工程机械生产基地、出口基地,全球工程机械50强,排名43位。玉柴重工近年来高速发展,并在精益营销、公司管控、产品扩张等方面取得了令人瞩目的成绩。特别是在2010年,玉柴重工分别在常州、泸州建立了生产基地,在天津设立了全球营销结算中心、全球服务中心。天津玉柴重工的成立,标志着玉柴重工对营销资源进行了合理而有限的配置,迈出了精益营销的步伐。本文探讨进行精益营销的前因后果及必要性。