网络购物的社会心理机制探析——以淘宝网为例

近年来网络购物日渐普及,正在成为大众消费方式。以具备说服力和代表性的淘宝网为例,认为网络购物是一种具有技术依赖、非在场虚拟、低控制匿名特征,有规范与特定流程的购物形式。基于购物行为发生前、中、后对参与者进行社会心理分析。即购物网站通过规则制定建立信任,卖方利用促销措施落实信任,买方在购物行为达成中自觉维护信任。阐述了网络购物即是虚拟平台与实在交易的过程,而解决虚实交易矛盾,引领未来网络购物发展的关键,正是以信任为核心的社会心理机制的构建。     

网上商店和实体商店的营销异同点研究

网上商店和实体商店的并存发展给双方都带来了巨大的挑战,很多企业不得不考虑、尝试或者已经开始多渠道的协同发展,即实体商店开设网上商店,网上商店开设实体商店。然而令人遗憾的是,很多企业仍然面临着亏损问题,其中一个重要原因是它们忽略了网上商店和实体商店的异同点。为此,文章从零售功能、营销组合要素和业务流程等方面,对网上商店和实体商店的营销异同点进行讨论。研究发现,网上商店和实体商店都是提供"社交、娱乐和零售"等综合性功能的场所,这些功能的实现需要有机组合各种零售营销组合要素和构建业务流程。同时,由于二者分属于两种不同的零售业态,因此在目标顾客、营销定位、零售营销组合和业务流程等要素方面均存在差异。在此基础上,文章提出了多渠道协同的策略建议。     

信息经济时代的新学习——澳大利亚职业教育灵活学习体系进展与启示

澳大利亚职业教育灵活学习体系是信息社会环境下提供更多、更灵活学习机会的方法或途径,能满足人们随时、随地、采用任意方式进行学习的要求,具有较强的发展势头。从灵活学习体系的政策演进、体系建构与进展趋势等方面阐释灵活学习体系的建设情况,了解灵活学习体系的基本框架与进展。     

浅谈网络教育资源的建设与管理

在分析网络教育资源的种类及资源管理要求的基础上，探讨了网络教育资源建设与管理模块的类型与管理的取向，指出网络教育资源的建设不仅需要内在的技术要求和途径选择，还需要高素质的管理员、高水平的技术人员和健全的宣传制度等外在条件保障。     

基于政治安全视角的网络谣言治理

虚拟社会的繁荣兴盛带来了网络政治的迅猛发展,其独特的吸引力以及虚拟社会相对宽松的政治氛围,导致谣言开始借助网络渠道进行传播,对国家的政治安全形成了严重冲击,消解了政府的公信力,弱化了主流价值观的影响力,扰乱了政治参与的有序性。因此,需要从政治层面探究网络谣言的成因,通过加强对新型虚拟社会组织的管理,对政府主体行为进行规制,提升社会公众的网络政治素养,构建虚拟社会与现实社会的良性互动,健全网络传播行为的法律规范等途径,在多种主体的共同参与下运用多种策略实施综合性治理,才能达到对网络谣言有效治理的最终目的。     

合理利用网络心理咨询,增强高校“心育”的实效性

高校传统的心理咨询模式因其固有的缺陷,逐渐受到大学生们的诟病。而网络心理咨询作为一种新兴的心理咨询模式,因其服务形式的多样性、开放性、便捷性、匿名性受到大学生们的热烈欢迎,也受到越来越多研究者的关注。作为高校心理健康教育工作者,要合理利用网络心理咨询,扬长避短,增强高校心理健康教育的实效性。     

Possibilities for Using the Internet in Japanese Education in the Information Age Society

As the globalization of the economy has accelerated in recent years, the Internet has become an essential part of the infrastructure, primarily as a communications medium. In the Information Age society, the ADC principle (autonomy, distribution, and collaboration) has become an underlying assumption, which also applies to the institution of education. The fading power of Japan may come from its educational system, which emphasizes standardization and uniformity, while discouraging creativity and individuality. Now is the time for Japan to reevaluate its educational system at every level so that it better supports the societal and business needs of the Information Age economy. Therefore, this paper proposes five kinds of changes to the Japanese educational system. They are community networks, digital kids and participatory education, growing up digital and youth education, online higher education, and media literacy education for the elderly. First, community networks provide citizens with better and more convenient access to local services, activities, and information. Second, the notion of the digital kid suggests that it should be participatory, including all members of the community. Third, as digital kids grow up digital using the Internet would enhance both intergenerational and intra‐generational communication in the twenty‐first century. Fourth, online higher education should become widely available in Japanese society in the twenty‐first century. Fifth, although media literacy education for the elderly in Japan is yet to come to its maturity, senior network groups are beginning to receive wider attention as they will provide Japanese elderly with a new avenue for communication. When and only when these educational reforms are pursued, will Japanese people be able to participate effectively in the global society.     

Time,Stress and Intellectual Engagement in Academic Work: Exploring Gender Difference

This article is based on a pilot study that examines the effects of recent organizational and public policy changes on Canadian academics' work practices and academic culture. It explores the differences between the use of online technologies by women and male academics in managing these effects. It interprets the complex and often contradictory findings of the study through the lens of time theorization, and speculates about the broader cultural implications of academics' changing work practices, including the possibility of a gestalt shift in the identity of the university, less as a site of research and reflection on society and increasingly as a productive and efficient part of the economy.     

提高大学生网上求职成功率的思考

网上求职在大学校园里崭露头角,已成为大学生毕业求职的一条捷径。该文阐述了网上求职的基本特点和优势,通过剖析目前大学生网上求职过程中存在的一些问题,提出了切实提高网上求职成功率的若干策略和技巧。     

基于案例的高校学生工作网络舆情引导探索

“互联网+”时代，网络成为了当代大学生表达诉求、发泄情绪、参与学校管理的重要载体。网络舆情的新情况给高校学 生工作者带来了新的挑战，必须采取务实有效的措施，加强高校网络舆情的引导，从而维护高校的稳定和发展。以实际案例为 据，进行分析和思考，提出高校学生工作者网络舆情引导的方法和思路。