Avian Influenza in Vietnam: Chicken‐Hearted Consumers?

This study, based on quantitative and qualitative surveys conducted from July 2004 to September 2005, examines the perceptions of Hanoi consumers and their reactions to the Avian Influenza epizootic (H5N1). Hanoi consumers clearly link the risk of human contamination by the virus to the preparation and ingestion of poultry. During the first crisis, consumers reacted quickly and intensely (74% of them had already stopped eating poultry in January 2004). Nevertheless, once the crisis abated, they quickly resumed their consumption of poultry. This behavior corresponds to the pattern described by empirical studies of other crises, such as BSE. What is more surprising is the speed with which the different steps of this common pattern succeeded one another. It may be explained by a rapid decrease in risk anxiety. A logit model shows that, soon after the beginning of the crisis, AI risk anxiety was tempered by confidence in the information and recommendations issued by the government concerning AI and, in the long term, by a high perceived self-efficiency to deal with AI. Indeed, not only has poultry consumption been affected in terms of the quantity consumed, but alternative ways of selecting and preparing poultry have also been adopted as anti-risk practices. Risk communication strategies should take this into account, and rely on a previous assessment of consumer practices adopted to deal with the risk.     

Is the Way Young People Drive a Reflection of the Way Their Parents Drive? An Econometric Study of the Relation Between Parental Risk and Their Children's Risk

This article aims to investigate parental influence on high-risk behavior by young people. Although research on the topic of perception of risk demonstrates that it is socially constructed, the role of the family in this construction has rarely been studied. Using a French national survey of more than 1,200 young drivers between the ages of 18 and 25, and their parents, we attempt to understand the transmission of risk within families. Our econometric study shows that parents influence both the practices and representations of their children. When parental norms and values are transmitted, they are by no means accepted in a wholly passive way. Indeed, the parental model is in competition with other models that originate from both inside the family (brothers and sisters) and outside it (instructors). Furthermore, parental influence decreases over time as young people become more experienced drivers and construct their own identity with regard to risk.     

Communicating future water needs to an at-risk population: lessons learned following defeat of the Applewhite Dam and Reservoir Project in San Antonio,Texas

San Antonio, Texas, the seventh largest city in the United States, has experienced steady population growth, since the “boom” of the 1960s. Projected water shortages due to this growth were realized as early as the 1970s by city leaders and south-central Texas regional development decision makers. To reduce dependence on the already over-taxed, Edwards aquifer, a solution, the Applewhite Dam and Reservoir Project, was developed with wide acceptance by federal, state, and city leaders who regarded the project as a necessary measure for regional growth and development. However, opposition by taxpayer and environmental groups led to referendums of 1991 and 1994 in which voters blocked construction of the dam and reservoir leaving the city with limited options for water provision. This case study investigated the factors which led to a clear mismatch in communication between decision makers—those who were aware of the actual and quantifiable risk to the region in terms of reduced water supplies—and the general public, a population that did not have complete and/or adequate knowledge of their actual risk regarding future water shortages, nor, of solutions being developed, such as the Applewhite project. The findings from this case study indicate that when municipal leadership fails to adequately communicate risk regarding resource shortage to an affected public, as well as, openly planned solutions, that voters are likely to underestimate future impacts of water shortages, heed last-minute opposition, and reject long-standing, publicly proposed projects. The intent of this research is not to support either side in the Applewhite controversy, but to shed perspective on the process of adequately and effectively communicating future water needs to an at-risk population. Decision makers in cities across the United States who are faced with solving problems of limited resources needed by a large populace may be informed by the results of this research.     

基于AHP的通信企业价值因素客户感知度研究

了解客户的价值关注因素是提升客户价值的基础。基于此,在介绍层次分析法原理的基础上,提出了基于AHP的价值感知分析模型。并结合实证研究阐明AHP法在定量评价用户价值感知度中的应用。     

The Role of Emotions in Risk Communication

We present two experiments investigating the role of emotions concerning technological and natural hazards. In the first experiment, technological hazards aroused stronger emotions, and were considered to be riskier than natural hazards. No differences were found between the texts versus audio presentations. However, the presence of pictures aroused stronger emotions and increased the perceived risk. Emotions play a mediating role between hazard types and perceived risk, as well as between pictures and perceived risk. The second experiment adopted real‐world materials from webpages and TV. Emotions again play a mediating role between pictorial information and risk perception. Moreover, specific emotions were found to be associated with different types of action tendencies. For example, loss‐based emotions (e.g., fear, regret) tend to lead to prevention strategies, whereas ethical emotions (e.g., anger) lead to aggressive behavior. We also find that loss‐based emotions in the technical hazard scenario trigger more coping strategies (from prevention to retaliation) than in the natural hazard scenario.     

Why Aesthetic Patterns Matter: Art and a “Qualitative” Social Theory

This paper argues that an explanation of the role of aesthetic patterning in human action needs to be part of any “qualitative” social theory. It urges the social sciences to move beyond contextualism and to see art as visual, acoustic and other media that lead to heightened sensory perception and the coordination of feelings through symbols. The article surveys the argument that art provides a basic model of how the self learns to interact with external environments; and the complementary thesis that art could be seen as integral to the emergence of systems of human knowledge, communication and economy. Ornamentation and stylization are advanced as two concrete devices through which human attention is captured and experience is ordered through aesthetic patterns. The conclusion is drawn that art offers the social sciences a meaningful account of the perceptual or “qualitative” dimensions of social interactions; and that this is much needed today.     

“民工荒”现象的经济学解释——基于劳动力供需双方知觉的分析

我国东南沿海地区出现的“民工荒”是有悖于经济学常理的现象,主要原因在于劳动力供需双方知觉上存在的偏差,导致劳动力价格上存在太大的差距。要解决“民工荒”问题,就必须从政府、企业及民工三方面着手,尽量缩小劳动力供需双方知觉上存在的偏差。     

A Simple Formula for Calculating the "Mass Density" of a Lognormally Distributed Characteristic: Applications to Risk Analysis

Statements such as "80% of the employees do 20% of the work" or "the richest 1% of society controls 10% of its assets" are commonly used to describe the distribution or concentration of a variable characteristic within a population. Analogous statements can be constructed to reflect the relationship between probability and concentration for unvarying quantities surrounded by uncertainty. Both kinds of statements represent specific usages of a general relationship, the "mass density function," that is not widely exploited in risk analysis and management. This paper derives a simple formula for the mass density function when the uncertainty and/or the variability in a quantity is lognormally distributed; the formula gives the risk analyst an exact, "back-of-the-envelope" method for determining the fraction of the total amount of a quantity contained within any portion of its distribution. For example, if exposures to a toxicant are lognormally distributed with σ_{in x}= 2, 50% of all the exposure is borne by the 2.3% of persons most heavily exposed. Implications of this formula for various issues in risk assessment are explored, including: (1) the marginal benefits of risk reduction; (2) distributional equity and risk perception; (3) accurate confidence intervals for the population mean when a limited set of data is available; (4) the possible biases introduced by the uncritical assumption that extreme "outliers" exist; and (5) the calculation of the value of new information.     

音乐情绪感知的脑电研究

利用情绪量表筛选出对应愉快、快乐、悲伤、恐惧四种情绪的音乐片段作为刺激,同步记录脑电,从脑区、情绪极性、强度等方面对脑电α波功率的变化进行了分析。结果表明:脑电α波功率的变化与情绪的极性和强度密切相关;快乐与恐惧、愉快与恐惧、恐惧与悲伤之间α波功率差异显著;顶枕区α波功率在负极性情绪中强度强的明显小于强度弱的;在强度强的情绪中,正极性情绪显著大于负极性情绪。     

由感及情到悟创作一幅中国画的心理过程

通过对画家创作一幅画灵感来源的分析,揭示作画者在作画之前和作画过程中,怎么样由对外部自然的感知,发展到内在情感的融入,最终经过“悟”的思想熔铸创作一幅画的心理过程.