三种运营模式下O2O外卖服务供应链质量努力策略研究

O2O外卖作为"互联网+"时代下的新型餐饮模式，日益受到人们的关注。本文研究的O2O外卖服务供应链由一个O2O外卖平台、一个餐饮商家和一个配送骑手构成。O2O外卖平台决策平台的服务质量努力和服务费用，餐饮商家决策产品价格，骑手决策配送服务质量努力程度，同时会受到来自平台或商家的服务质量激励。通过分析商家配送、平台配送和商家自建平台+配送三种运营模式，分别构建O2O外卖服务供应链成员的利润函数，运用博弈理论，优化得到不同模式下O2O外卖服务供应链成员的最优质量控制策略和最优利润。利用公式推导和对比分析，分别探讨了骑手激励金额上限和市场规模对服务供应链最优策略和最优利润的影响。通过数值仿真，可得结论：服务供应链各成员利润均随着市场规模的增大而增大，随着骑手激励金额上限的增加而先增大后减少。当市场规模较小时，平台配送模式下商家最优利润最大。而当市场规模较大时，商家自建平台+配送模式下商家最优利润最大。     

基于消费者效用的生鲜农产品供应链生鲜度激励机制研究

生鲜供应链整体生鲜度的提升对减少浪费、提高供应链整体盈利水平及社会福利有重要意义。本文基于消费者效用理论研究了两供应商和单一零售商组成的供应链系统，构建了单周期下生鲜农产品生鲜度激励模型，模型以供应商为领导者，采用Stackelberg博弈方法求解得到了均衡状态下供应商、零售商的最优定价策略及供应商新鲜度努力选择。研究结果表明，供应商和零售商利润与消费者价格敏感系数呈反向变化，与新鲜度敏感系数呈同向变化。在价格竞争市场，供应商保鲜努力程度和利润与价格替代率呈反向变化；在生鲜度竞争市场，供应商保鲜努力程度和利润与新鲜度替代率呈同向变化。基于研究结论，厂商及政府应当联手引导消费者的消费观念，尽可能减少由于信息不对称引致的道德风险，在市场价格替代率不变甚至降低的情形下，提高生鲜度替代率，使得消费者的意愿支付价格上升，提高自身讨价还价能力，获取更多利润。     

Risk Perception and Information Processing: The Development and Validation of a Questionnaire to Assess Self‐Reported Information Processing

The role of information processing in understanding people's responses to risk information has recently received substantial attention. One limitation of this research concerns the unavailability of a validated questionnaire of information processing. This article presents two studies in which we describe the development and validation of the Information‐Processing Questionnaire to meet that need. Study 1 describes the development and initial validation of the questionnaire. Participants were randomized to either a systematic processing or a heuristic processing condition after which they completed a manipulation check and the initial 15‐item questionnaire and again two weeks later. The questionnaire was subjected to factor reliability and validity analyses on both measurement times for purposes of cross‐validation of the results. A two‐factor solution was observed representing a systematic processing and a heuristic processing subscale. The resulting scale showed good reliability and validity, with the systematic condition scoring significantly higher on the systematic subscale and the heuristic processing condition significantly higher on the heuristic subscale. Study 2 sought to further validate the questionnaire in a field study. Results of the second study corresponded with those of Study 1 and provided further evidence of the validity of the Information‐Processing Questionnaire. The availability of this information‐processing scale will be a valuable asset for future research and may provide researchers with new research opportunities.     

The effect of cognitive diversity on the illusion of control bias in strategic decisions: An experimental investigation

By integrating cognitive diversity into debiasing literature, this paper contributes towards opening the black box of executive judgment. Based on information processing theory we investigate the role of cognitive diversity in strategic decision making. We apply a vignette-based experimental research design to examine the effect of cognitive diversity in teams on decision maker's illusion of control. The results of these experiments provide evidence for a positive influence of high cognitive diversity for debiasing judgment while similarly indicating no such effect for groups with low cognitive diversity. These findings suggest that group composition aspects can play an important role for improving judgment in decision making teams and open promising new avenues for studying debiasing in behavioral strategy research.     

不同性质汉语隐喻句认知加工的fMRI研究

有关隐喻认知研究的一个核心问题是:隐喻加工机制与一般言语理解相比是否具有独特性以及隐喻理解伴随的神经生理机制是否有其独特的模式? 对此问题的回答需要对隐喻性质进行区分。常见的熟悉隐喻可进一步区分为词源性隐喻与引发性隐喻,其中词源性隐喻的隐喻义属于词语多个词义中的一个延伸义,而引发性隐喻则是将两个分属于不同概念领域的概念进行非字面的语义联结。词源性隐喻句和引发性隐喻句的理解包含了与一般语义句理解不同的加工内容。相比一般句,词源性隐喻句特异性地激活了与语义竞争相关的左侧颞中回、颞上回以及与加工深度有关的额下回,而引发性隐喻句则在左侧额下回有更多激活。隐喻的内在加工过程和神经机制并不单一,探讨隐喻理解与一般语义理解的异同需要考虑具体的隐喻性质。     

证券分析师性别、盈余预测偏差与纠偏能力

证券分析师个人特征是其能力的重要表征.文章选取2007-2014年我国资本市场相关数据,研究了证券分析师的性别对盈余预测偏差的影响,以及盈余预测偏差的时间序列特征,实证结果显示:第一,整体上男性分析师的盈余预测偏差大于女性分析师;第二,男性分析师对于盈余预测偏差的纠正能力高于女性分析师;第三,随着对公司跟踪时间的增加,男性分析师的盈余预测偏差下降速度更快.研究结果说明,对于分析师跟踪时间较短的公司,女性分析师的盈余预测偏差较小,而对于受分析师长期跟踪的公司,男性分析师的盈余预测结果更准确.研究结论对投资者依据分析师性别判定其盈利预测准确性具有重要意义.     

论我国木材经营加工许可制度改革

木材经营加工产业是一项古老的产业,也是现代林业产业体系中的重要产业,具有极大的发展空间。当前,中国木材经营加工产业发展面临诸多的制度瓶颈,林业行政部门在实施木材经营加工许可制度时存在扩大管制地理空间、压缩木材经营加工企业市场空间、随意设定行政许可有效期和年检等问题。要发展木材经营加工产业,最优选择是取消木材经营加工许可制度,次优选择是全面规范木材经营加工许可制度,包括严格控制地理空间范围、简化木材经营加工许可申请材料、取消年检等。     

网络促销方式对消费者购买意愿的影响机制研究

为了探究消费者在网络购物时品牌熟悉度与商家促销方式对其购买意愿的交互影响,模拟了网络购物情景,利用消费者的双系统信息处理理论(情感处理系统、认知处理系统)对消费者的购买意愿进行分析,检验了品牌熟悉度(高和低)和网络促销方式(价格促销与非价格促销)对消费者购买意愿的交互影响以及作用机制。结果表明,对于高熟悉度品牌,价格促销比非价格促销更能引起消费者的购买意愿,其中介机制为情感处理系统;对于低熟悉度品牌,非价格促销比价格促销更能引起消费者的购买意愿,其中介机制为认知处理系统。     

基于视觉传感的焊缝跟踪系统研究现状

视觉传感技术在焊接机器人上的应用,大大提高了机器人的焊接效率和焊接质量。文中介绍了基于视觉传感的 焊缝跟踪系统的分类及主动视觉和被动视觉技术的基本原理;分析了图像处理技术的滤波去噪、图像分割与边缘检测和 特征分析等研究方法;分析了焊缝跟踪系统的控制结构和智能控制技术的应用现状。最后提出根据视觉传感系统测得 焊缝的信息,实时调节焊接参数以及焊枪角度等工艺参数进行自动化和智能化焊接是未来发展方向。     

How Mood and Task Complexity Affect Children's Recognition of Others' Emotions

Previous studies examined how mood affects children's accuracy in matching emotional expressions and labels (label‐based tasks). This study was the first to assess how induced mood (positive, neutral, or negative) influenced five‐ to eight‐year‐olds' accuracy and reaction time using both context‐based tasks, which required inferring a character's emotion from a vignette, and label‐based tasks. Both tasks required choosing one of four facial expressions to respond. Children responded more accurately to label‐based questions relative to context‐based questions at the age of five to seven, but showed no differences at the age of eight, and when the emotional expression being identified was happiness, sadness, or surprise, but not disgust. For the context‐based questions, children were more accurate at inferring sad and disgusted emotions compared with happy and surprised emotions. Induced positive mood facilitated five‐year‐olds' processing (decreased reaction time) in both tasks compared with induced negative and neutral moods. Results demonstrate how task type and children's mood influence children's emotion processing at different ages.