网络促销方式对消费者购买意愿的影响机制研究

为了探究消费者在网络购物时品牌熟悉度与商家促销方式对其购买意愿的交互影响,模拟了网络购物情景,利用消费者的双系统信息处理理论(情感处理系统、认知处理系统)对消费者的购买意愿进行分析,检验了品牌熟悉度(高和低)和网络促销方式(价格促销与非价格促销)对消费者购买意愿的交互影响以及作用机制。结果表明,对于高熟悉度品牌,价格促销比非价格促销更能引起消费者的购买意愿,其中介机制为情感处理系统;对于低熟悉度品牌,非价格促销比价格促销更能引起消费者的购买意愿,其中介机制为认知处理系统。     

近代中国土地征收制度的移植与确立

中国古代兴建公共工程使用民地,经历了换地、换地并减免税、保障坟墓房屋等附着物以及逐渐限制使用民田的发展过程。晚清,由于铁路等交通事业的助推,出现“购地章程”,购地程序更为规范化。这种“官府购地”并非平等主体间的交易,只是皇权专制下的恤民。清末至民国,西方的土地征收制度传入,土地征收在立法形式上更趋同于西方。然而,“平均地权”思想融入后的土地政策,让土地征收制度失去了原有尊重土地所有权的本质,成为服务于国民政府土地改革的工具。从“官府购地”到“土地征收”,取得人民土地的形式更为完善,但实质未有变化。     

能效标识对节能产品选择的引导效用分析——基于京东家电线上销售的实证检验

搜集冰箱、洗衣机、空调三种大家电的线上销售数据,通过描述性分析、组间差异比较、多元回归分析等方式分析能效标识的市场引导效果。结果显示消费者对不同等级家电产品的选择量存在差异,但不同能效等级间消费者满意度并无明显差异,能效等级并非是影响消费者选择和满意度的显著因素。     

Southern knowledge online? Climate change research discoverability and communication practices

The networked age promises global digital cultures with flattened power relations, given the affordances of information and communication technologies to collapse distance, enable easier cross-country collaborations and create new opportunities for knowledge production and sharing. In the academic domains, indications are that knowledge patterns continue to reflect physically based geopolitical realities – where knowledge from the South is still peripheral while knowledge from the North still dominates in terms of all the conventional metrics. This study explores the potential role of digital affordances to challenge structural Northern bias and generates questions about knowledge production and dissemination in the climate change knowledge domain. It is framed by the field of scholarly communication within an African setting and by the emergent field of climate change which is fraught with debates and contestations, particularly regarding mitigation and adaptation. It draws on Southern theory which interrogates the global dynamics of knowledge production and dissemination. It explores the intersection of the discoverability and visibility of local climate change research methodologically from the outside in, through an experiment of searches for ‘climate change/South Africa’ and from the inside out by reviewing the online presence of one climate change group in a top-ranked African university.     

Evaluation in the Social Studies

Online role-playing games such as World Of Warcraft represent new participatory cultures in which today's students engage every day. They are appealing to players largely because of the social aspects of game play. Some features of massively multiplayer online role-playing games (MMORPGs) can be incorporated into classroom culture to create more dynamic interactions between students and improve both content instruction and civic competence.     

Women Auto Know: Automotive knowledge,auto activism,and women's online car advice

Although women influence nearly 85 percent of new car sales, their experience at automotive dealerships differs significantly from that of men. Not only are women subject to sexist and patronizing behavior from automotive personnel, but they also often wind up paying considerably more for a vehicle than a male customer. In the past two decades, the Internet has evolved as a significant source of automotive information and advice. While the majority of car advice websites offer guidance to the general public, a handful address the automotive concerns of the female driver. These sites are significant not only for the information they make accessible to female visitors, but for what women gain—as drivers, consumers, and political actors—by reading them. This paper examines four popular websites that cater specifically to the woman driver. Calling upon feminist epistemologies, it demonstrates how such online locations empower women to become more informed drivers and consumers through the accumulation and distribution of women's automotive knowledge. Not only does this automotive knowledge aid women as negotiators, but it also provides them with the tools necessary to radically transform the hostile auto dealership culture, ultimately benefiting all in the market for an automobile.     

网络购物消费行为的传播学考察

网络传播渠道和经营平台的特殊性影响了网民网络购物消费行为特征。从使用与满足理论出发，网民网络购物行为满足了价格低廉、轻松娱乐、方便快捷、人际交往、安全及追求时尚的需要。网络信息的高度聚合、良好的连通性与交互性、内容的个性生产等是网络购物消费行为的渠道动力。     

Mapping the social geographies of autism – online and off-line narratives of neuro-shared and separate spaces

This paper draws together empirical work that has been produced by the authors in two different autistic spaces: the Swedish magazine Empowerment produced by and aimed at adults with autism, and English-speaking autistic communities online. While the two points of data collection are quite different, there are important points of commonality that enable us to explore central issues concerning autistic and neurotypical space and the meanings assigned to these in different contexts. The paper aims to introduce the notion of social geographies of autism, based on talks among adults with autism and a social movement to promote autistic identities, giving examples from our previous work that has spanned both online and off-line spaces. Key issues discussed in the paper include a focus on autistic political platforms and the carving out of both social and political spaces for people with autism. In doing so, neuro-separate and neuro-shared spaces must be negotiated.     

基于ASP的在线学习系统的构建

传统的教学由于受时间和空间的限制，越来越满足不了现代社会的终身学习需要，网络教育、远程教育因其具有远距离、实时、交互性强、多媒体化、随时随地学习的特点已成为现代教育最重要的组成部分。     

#iamafeminist as the “mother tag”: feminist identification and activism against misogyny on Twitter in South Korea

This article explores feminist activism via the hashtag #iamafeminist on Twitter in South Korea. This hashtag became an important platform for feminist identification and activism against misogyny following its start in 2015 as a way to resist prevailing anti-feminist sentiment in Korea. In addition to opposing stigmas regarding identifying as a feminist, #iamafeminist affords an inclusive frame that can promote feminist identification by sharing personal motives for and stories about being a feminist. Although critics dismiss the potential of hashtag activism due to its ephemeral nature, I argue that #iamafeminist—which I call the “mother tag”—was able to persist for three months by continuing to connect with real-time gender issues and by initiating activism against misogyny both online and offline.