Desperately seeking social approval: Adam Smith, Thorstein Veblen and the moral limits of capitalist culture

Adam Smith and Thorstein Veblen shared much in matters of economic ontology. Both dismissed the very notion of an autonomous economic self and instead investigated the processes through which self and other are mutually constituted under changing cultural traditions of individual aspiration. Their strikingly similar critiques of status-oriented consumption and concern for the moral basis of the market economy are established in this manner. However, the political implications of their analyses point in different directions, with Veblen being the more radical. The Smithian individual can always use spectatorial insights to assert through genuinely praiseworthy behaviour personal moral distance from social norms of status-oriented consumption. The Veblenian individual, by contrast, has no such capacity for elevating abstract moral principles above socially-situated conduct, as mind and environment co-evolve in line with changing material circumstances of life. For Veblen, the rise of status-oriented consumption itself acted as a form of moral self-education that more deeply entrenched the social norms of ownership out of which it arose, thus the impossibility of an autonomous economic self was matched by the impossibility of an autonomous moral self. To his way of thinking, moral degradation in conspicuous consumption was irredeemably inscribed into the whole cultural structure of capitalism.     

城市管理导向的居民幸福指数测评研究——以安徽省为例

提高居民的幸福指数是新常态下城市管理的重点工作。在综述以往研究的基础上，以需要层次论作为理论依据，整合2015年度安徽省统计年鉴数据完整、准确的指标，构建了安徽省城市居民幸福指数体系，经过数据收集、统计、分析和综合，得出16个城市居民综合幸福指数、基本需求幸福指数、发展需求幸福指数、享受需求幸福指数分值，对结果及其应用价值进行了讨论。     

论新中国成立后街道校外教育的社会作用——以北京地区为中心（1949-1965）

新中国成立后,街道办事处与居委会等组织为弥补学校教育的不足,积极开展少年儿童校外教育,有效的实现了学校教育、社会教育、家庭教育的互动与结合.街居制下校外教育的发展,有效的净化了社会环境,为少年儿童的成长创建了良好的社会氛围,发挥了积极作用.     

大众消费文化背景下高雅音乐推广路径研究——以福建省为例

大众消费文化背景下，福建省高雅音乐推广存在消费意识比较薄弱、高雅音乐自身“高”“雅”、消费环境不够完善等问题，对此，可通过提高认知因素、丰富自身因素、优化环境因素三个途径改进，以期提高福建人民精神文化水平，推进福建省社会文明发展。     

社会主义生态文明建设的重要内容: 生态消费模式

当前，我国消费伴随着经济的快速发展日益被异化为“病态式消费”模式，这使得国民经济的协调发展遭到了严重破坏，甚至生态系统也面临着崩溃的危险。我国新富群体缺乏正确的消费观念，加上西方消费主义影响，引发了诸多的社会问题。实践证明，只有树立正确的消费观念、克制消费欲望、调整消费行为，才能建立生态消费模式，才能符合社会主义生态文明的要求，实现人与自然的协调发展。     

Peer and Friend Influences on Children's Eating

Peers and friends are perceived as important role models for the formation of children's attitudes and behaviours. A wealth of research has aimed to establish the contribution of peers and friends to children's developing eating behaviours, and their attitudes towards eating. This review describes and evaluates such research. Experimental research examining peer modelling of food consumption and liking is reviewed, and several individual child factors that are suggested to make children more or less receptive to peer and friend influences are discussed. The influence of children's perceptions of their peers’ and friends’ eating behaviours upon their own eating practices is also explored. The benefits of future longitudinal research to improve understanding of peer and friend influences on children's eating are emphasized.     

文化产业化背景下电视剧《胡杨女人》的商品消费性特征解析

《胡杨女人》是文化产业化背景下生产的蒙古族题材电视剧。该剧得以在央视1套和8套连续4次反复播出,与其在创作方面的创新性探索不无关联,尤其突出表现为剧作的商品消费性特征明显,即注重讲故事、民俗文化参与叙事、自然景观的奇异化。该剧的成功为文化产业化时代蒙古族题材电视剧的创作提供了可供借鉴的范式。     

扩大上海文化消费研究

扩大上海文化消费包括文化消费规模的扩大和文化消费结构的优化两方面,这对上海转变经济发展方式、扩大内需、提高人口素质、社会稳定和增强城市软实力均具有重要意义。扩大上海文化消费,关键在于树立都市文化消费品牌,发展文化消费价值链或集聚带,提升文化内涵和形象;重点是抓好"三网融合",大力推进信息服务的基础设施和大众文化基础设施建设;不断创新机制,培育原创文化,吸引文化人才,建立文化高地;推进文化产业与文化事业的协同发展。     

老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。