浅议"电子商务概论"课程的教学改革

文章针对"电子商务概论"课程的特点,从教材、课堂组织方式和实验环节三个方面提出了一些教学改革的建议,希望能够激发学生的学习积极性,提高电子商务概论课程的教学效果.     

Mediating production and consumption: cultural capital and 'cultural workers'

This paper examines recent debates about the role of what Bourdieu termed cultural intermediaries in the formation and reproduction of the relations of cultural capital. Workers in the cultural or creative industries were given a central place in Bourdieu's schema in the creation of hierarchies of value in the production and consumption of symbolic goods. Subsequent writers about the apparent emergence of a creative economy (Lash and Urry 1994; Featherstone 1991) have given workers involved in the production and distribution of cultural goods a pivotal place in the development of late or post-modernity. More recent work (Negus 2002; Nixon and du Gay 2002) has criticized the validity and coherence of the term as it has come to be understood and called for more rigour in its definition and use. This paper adds to this debate by considering the book trade as a space in which the gap between production and consumption of cultural goods is mediated. It suggests that cultural intermediaries, as cultural workers, are engaged in the reproduction of the cultural aspects of social class by 'shoring up' their insecure position in the relations of cultural capital, rather than simply being the taste leaders of a reflexive modernity.     

Managing Downstream Competition via Capacity Allocation

Consider a supply chain with one supplier and multiple retailers. The supplier produces a single product and sells it to the retailers, who in turn sell the product to consumers. The supplier has limited production capacity, and the retailers are engaged in a Cournot competition at the consumer/market level. When the sum of the retailer orders exceeds the capacity, the supplier allocates her capacity according to a pre‐announced allocation mechanism. Two mechanisms are considered: proportional allocation and lexicographic allocation. An extensive study of the two allocation mechanisms shows that the lexicographic mechanism has the ability to dampen the competition at the retail level, increasing the profits for both the supplier and the supply chain.     

清代民国粤盐入桂及其对广西经济开发的影响简

食盐是人类生存必不可少的生活用品之一,《管子》有云：“十口之家,十口食盐;百口之家,百人食盐”。清代民国时期是广西经济发展的重要历史时期,由于广西缺乏食盐,自康熙年间开始,两广盐区建立了专商引岸制度,粤盐由广东大规模运销广西各地,到民国时期历经近三百年-的发展和演变,最终实现了从官运官销到自由贸易的过渡,并有力支援了民族抗日战争。从正面的角度来说,粤盐入桂不仅从农产品商品化和各民族物资交流等方面对广西农业产生了广泛的影响,而且还对广西商业的发展和商业意识的转变起到了重要的作用,并为广西地方财政收支提供了必要的资金支持．开发着边疆少数民族地区落后的经济。但从反面的角度加以分析,由于广西所特有的自然地理环境和社会经济情况,粤盐入桂在为广西带来经济利益的同时,亦产生了私盐泛滥和不等价交换等不良现象,对广西经济的发展造成了一定的负面影响。     

旅游企业网络营销的盈利路径分析

分析了主流网络营销路径的优势,指出存在应用层次低,过度依赖分销、产品同质化严重、专业知识和人才不足、缺乏互动和交流几方面的不足,结合不同类型旅游企业的特点和发展阶段,提出可通过第三方代理平台、自建直销平台、淘宝网店直营、旅游团购、微博和社区营销五种盈利路径的选择和重视程度予以区分。     

社会化电子商务中卖家与非卖家信息分享行为差异

  目前社会化电子商务对用户分享行为的激励措施单一，缺乏吸引力，急需个性化的、有针对性的激励方式。社会化电子商务网站上，除了普通用户分享产品和购物信息外，一些电子商务卖家也分享产品相关信息以吸引消费者，拥有不同身份属性的用户被不同因素所激励。因此，为了设计个性化的激励方式，社会化电子商务平台需要进一步了解激励用户信息分享行为的关键因素的影响强度是否随着卖家与非卖家身份属性的不同而有所差异。         基于社会认知理论提出影响用户分享行为的关键因素，包括预期个人结果、预期社区结果和自我效能。采用目标理论，认为卖家为自我卷入型用户，非卖家为任务卷入型用户，并对卖家和非卖家不同身份用户的信息分享行为影响因素的差异建立理论研究模型。采用问卷调查法收集1 177位社会化电子商务用户的信息分享意愿及其影响因素的相关数据，运用Spss 19.0进行测量模型和t检验分析，以验证假设。         研究结果表明，结果期望和自我效能对信息分享意愿的影响强度在卖家与非卖家之间有显著的差异，卖家的分享意愿更多地受到预期个人结果和自我效能的影响，非卖家的分享意愿受到预期社区结果的影响。         研究结果拓展了社会化电子商务领域关于信息分享行为的相关研究，为后续研究提供了可能性。建议电子商务网站运营者在制定和实施激励计划时，应充分考虑用户的不同身份属性，有针对性地提供激励，以最大化地鼓励用户参与，保障网站健康发展。     

Rejects reduction in a retail bank using Lean Six Sigma

Lean Six Sigma (LSS) is a majestic process improvement methodology that has been proved to be a powerful management strategy across services. The influential synergy of Six Sigma and Lean aims at improving the processes, focusing on both rapid and robust improvements, reducing waste and variation in the process. LSS generates successful results in key performance indicators (KPIs) based environments, where process data gets measured and leveraged for making essential management decisions. The aim of this paper is to highlight the importance of LSS in banking industry through a real-time process improvement study. The article establishes the literature for the need for LSS in banks detailing on customer facing metrics and process KPIs. An action-research study conducted in a retail bank is presented in LSS DMAIC methodology which reaped a benefit of INR 1.6 million and is a classic example of how LSS can bring bottom-line impact to an organisation, alongside contributing to the process improvement mind-set in employees.     

论电子商务与传统商务法律的冲突与协调

电子商务对传统商务法律规范产生强大的冲击,同时引发一系列新的法律问题.电子商务要求解决其与传统商务法律的冲突.解决两者间冲突的方法是:统一电子商务法律的基础,遵循WTO及国际规则,调整和修改传统商务法律,适时进行电子商务立法.     

电子商务环境下合作采购效益分析

合作采购是一种重要的企业间电子商务应用模式,成功实施合作采购需要供应链成员的积极参与。本文针对供应商采取的两种批发价定价策略,比较分析了协调成本对买主间合作采购动力及其总体采购成本的影响。其结果表明,只要协调成本较小,买主便具有合作采购动力,且无论供应商采取固定价格策略还是采取数量折扣策略,都存在一个协调成本临界值,当协调成本小于该临界值时,合作采购将同时减少买主与供应商的总体成本;当协调成本大于该临界值时,则总有一方的总体成本在合作采购中增加。     

数据挖掘技术在CRM中的应用

客户关系管理(CRM)是数据挖掘技术的重要应用领域,也正是因为具有数据挖掘技术的支持才使CRM具有越来越广泛的市场价值和研究价值。本篇论文综述了面向CRM的数据挖掘应用的总体研究情况。包括面向CRM数据挖掘的体系结构;从客户生命周期的角度和行业应用角度分析了CRM中数据挖掘的应用状况;最后结合当前数据挖掘技术的发展指出了CRM中数据挖掘应用的进一步发展趋势以及我国在该领域的研究方向。