感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

Strategies and cues adolescents use to assess the age of an online stranger

A common risk among adolescents is sexual solicitation, in which an adolescent is asked to provide sexual information, engage in sexual talk, or in sexual activities. Although scholars increasingly address this topic from an intrapersonal perspective, there is little attention to factors of language use and message content. In two focus group studies, we investigated whether adolescent girls consider themselves capable of assessing whether an online stranger is an adult or a peer, the extent to which adolescent girls actually succeed in making this assessment, the strategies they apply to do so, and the content- and language-related cues focused on. Our findings suggest that most of the adolescent girls are confident in their ability to assess whether the stranger is a peer or an adult with possible sexual intentions. However, we also found that only 43% were able to correctly make this assessment. Most of the adolescents seem to apply the passive strategy of uncertainty reduction: They scan the profile page of the stranger, check contact information, and the profile picture. They may choose to apply the interactive strategy to find out more about the online stranger. Important content-related cues that alarm adolescent girls are: ignoring personal questions, showing an exaggerated amount of interest, acting as a friend, and being sexually oriented. Language cues mentioned related to word usage, abbreviations, sentence length, and tone.     

考虑消费者网购体验滞后的产品定价研究

随着电子商务技术的发展，网络购物越来越便利。与此同时，网络购物带来的产品体验滞后也导致了消费者对产品的认知不确定性。而这种不确定性正在成为消费者策略性退货行为的主要原因，如消费者同时购买多件具有横向差异的产品，在收到货物后经亲身体验后保留一件而将其他产品退货。本文通过构建Hotelling模型，探讨了企业在考虑此种影响情况下的最优定价策略，分析得出：当消费者的退货成本增加时，企业最优定价也随之增加；消费者对产品的先验效用差异化越小，企业的最优定价也越低。同时发现，若某种产品无消费者单独购买，企业的最优定价会随消费者偏好的增加而增加；而当两种产品均有消费者单独购买且消费者退货成本较大时，企业的最优定价不但不会随消费者偏好的增加而提高，反而会随消费者偏好增加而减少。此外，本文给出了消费者策略性退货行为存在的临界条件，当消费者的退货成本高于这一临界条件时消费者的策略退货行为将消失。     

网络视频实时在线评论用户认可度的影响因素

目前，网络视频实时在线评论激增带来的信息爆炸，使实时在线评论信息管理成为重要议题。以往对实时在线评论的研究多集中于个人行为结果方面，而缺乏对实时在线评论信息管理问题的关注；同时，现有视频网站对实时在线评论信息的管理也存在诸多局限。以爱奇艺视频网站热度榜中的电影为样本，基于信息质量维度框架并采用Tobit模型对实时在线评论用户认可度的影响因素进行研究，结果发现：实时在线评论的新颖性、相似性、情感倾向性和信息丰富性，均对实时在线评论的用户认可度存在显著影响，其中新颖性和相似性影响作用最大。视频网站可以据此进一步强化实时在线评论管理，改善用户的体验，保持用户的粘性。     

Exploring gaps in the online economic inclusion of persons with disabilities in Korea

ABSTRACT

This paper explores the difference in the online economic activities of people with and without disabilities in Korea. We conducted a multiple regression analysis to investigate the impact of socioeconomic characteristics, internet access, and internet skills on online economic activities. Our sample, based on a 2016 dataset that included 1554 people with disabilities and 6004 people without disabilities, was developed using quota sampling based on gender, age, and residence. We determined that individuals with disabilities were more likely to engage in online economic activities if they had higher levels of education, lived in urban areas, were employed, or had greater internet skills. Individuals without disabilities were more likely to engage in online economic activities if they were women, had higher levels of education, were employed, lived in a two-generation or more household, or had greater internet skills. For both people with and without disabilities, the level of education, employment status, and internet skills positively contribute to online economic activites. We also determined that education level, participation in economic activity, living in a two-generation or more household, and internet skills had a statistically significant influence on online economic activity for people both with and without disabilities. These results highlight the importance of education and internet training for people with disabilities, as well as social support systems that help them learn to use the internet in diverse ways through both formal and informal networks. The study also underscores the importance of information and communications technology that adequately addresses people’s needs.     

基于公平关切线上与线下销售渠道演化博弈研究

公平关切影响决策行为，为分析公平关切对线上与线下销售渠道决策行为和竞争策略影响，构建线上与线下销售渠道博弈模型。基于博弈模型，对比分析四种公平关切情况对线上与线下决策变量和利润影响。进一步，为获得线上与线下稳定博弈结果，基于四种公平关切构建演化博弈模型，分析不同公平关切行为对销售渠道参与者决策行为影响。研究主要得到：一方采取公平关切时，会减少另一方收益；一方采取合作公平关切策略与另一方采取公平关切密切相关，也即当一方采取公平关切概率大于某一阀值时，另一方采取不公平关切；线上与线下经过长期演化博弈，演化稳定点为双方都采取公平关切。     

民事诉讼中网络聊天证据取证的困境与出路

社交软件在互联网、大数据时代得到了飞速发展,网络聊天证据在民事诉讼中的运用增长迅速。网络聊天证据能否合法有效地收集对最大限度地再现案件真实和实体正义的实现影响甚巨。鉴于网络聊天证据在实务中采信率较低的司法现状,有必要对聊天证据收集的指导原则加以明确,并在此基础上对收集程序和取证主体等配套制度予以完善,赋予网络服务商之法定协助取证义务,以寄望破解当前网络聊天证据原件模糊、取证主体受限、成本高昂之困境。     

Pivot to Telehealth: Narrative Reflections on Circle of Security Parenting Groups during COVID‐19

In response to COVID‐19 hygiene and physical distancing restrictions, our service rapidly shifted to delivering Circle of Security‐Parenting? (COS‐P) groups via telehealth. In this article we report the perspectives and experiences of the group facilitator and the parents who received the intervention during the COVID‐19 pandemic. We use semi‐structured, qualitative interviews to explore the advantages, challenges, and positive impacts of the online parenting group from the perspectives of the group leader and the five group participants. Participants’ narrative reflections show that they were satisfied with the convenient and engaging online delivery of the program and would recommend it to other parents. Parents reported significant improvements in their parenting and greater awareness of their strengths and struggles. The online delivery of COS‐P resulted in more efficient service delivery, greater attendance rates, and adherence to the model. The stressors on the experienced facilitator, due to the abrupt transition and multiple technical and communication challenges, may have been mitigated by supervisor and collegial support, as well as careful preparation for herself and the participants. Future research should investigate the effectiveness of online versus face‐to‐face delivery of the intervention, including what works for whom.     

线上线下融合模式下考虑战略顾客行为的供应链协调研究

在移动电商高速发展和移动支付日益便捷的时代，线上线下融合商务模式正日益成为传统零售、电子商务甚至快递物流企业转型升级的重要方向，影响着供应链运营管理及其优化决策。线上线下融合模式下的战略顾客行为不同于传统模式，其对于供应链运营管理及其优化决策的影响也不同于传统模式。基于O2O运作模式特征，运用战略顾客行为理论、供应链优化与协调理论，本文分别构建了"线上下单+线下体验+线下支付+自行提货"O2O模式1、"线上浏览+线下体验+线上购买+线下配送"O2O模式2、纯线下模式和纯线上模式下考虑战略顾客行为的供应链集中决策模型和契约协调模型，并进行了相应的数值分析，在此基础上，提出了相应的管理启示。研究结果表明：（1）无论是"线上下单+线下体验+线下支付+自行提货"O2O模式1还是"线上浏览+线下体验+线上购买+线下配送"O2O模式2，收益分享契约机制可以有效地实现战略顾客行为下的供应链协调。（2）对比两种O2O模式和两种非O2O模式，O2O模式1和O2O模式2能给供应链及其成员带来更多的利润，而纯线上模式和纯线下模式能给战略顾客带来更高的效用。（3）O2O模式下，制定较高的自提补贴和较低的折扣价格，有利于提高供应链及其成员的运营绩效。（4）O2O模式下，增强产品及其相关服务的实际体验效用，有利于提高供应链整体及其成员的运营绩效，有利于提高战略顾客的净效用。