One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur

This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social networking site Imgur to reveal how user-generated content conveys meaning about organizations. The analysis reveals brand-centric memes are generally classified as orphan memes, or memes that have distinct textual and visual characteristics separating them from established or emerging meme families. Memes about organizations are neither an overwhelming reflection of biting criticism or support, but rather a reflection of online public engagement with organizations that primarily use humor and textual brand features (or quiddities) to convey their commitment and satisfaction with the organization and unite meme families.     

My life is a mess: self-deprecating relatability and collective identities in the memification of student issues

ABSTRACT

In this paper, we investigate memes about student issues. We consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discourse on higher education. The paper is based on content analysis of 179 posts in the public Facebook Group ‘Student Problem Memes’, combined with a nine-month media watch and a discussion workshop with 15 students. Through self-deprecating humour, students create an inverse attention economy of competitive one-downmanship, where the goal is to display humorous failure instead of perfect appearance. Our analysis shows that students use humour to express, share, and commiserate over daily struggles, but also that the problems related to work/study balance and mental health, are experienced as a persistent feature of student living. We also analyse limitations of meme-based publics, emphasizing processes of inclusion and exclusion through specific vernaculars of visual and discursive humour where issues related to gender, race, orientation, class, and ability are sidelined in favour of relatable humour.     

模因论视域下的电影字幕英汉翻译

从基因型模因的角度入手,分析字幕片中的英汉字幕翻译所体现的文化模因,强调基因型模因在电影字幕翻译中的重要地位。     

强势模因对网络“锐词”变异的阐释力

日益勃兴的网络文化加速了网络语言这一全新语言模式的流行以及网络＂锐词＂的蓬勃发展,而模因论为有效地解释文化更新及语言演变提供了新的视角。本文基于模因论,以词汇变异为切入点,分别从语音、语符、语义三方面探讨网络新锐词汇的变异现象,旨在说明网络流行语是语言自我复制与传播过程中得以＂存活＂的强势模因。     

语法模因现象初探

在总结其它学者研究语言模因论状况的基础上，尝试将模因论用作语法层面的研究，是对语言学理论思维方法的拓展和创新。语言随人类大脑的进化而进化，随客观事物的发展而发展，用发展的思维来学习语法，这一哲学观点可有效指导语法理论和应用。采用从理论到实践，从宏观到微观的辨证方法来分析语法规则和语法变体中的模因现象，可以充分阐明这一哲学语言观对二语习得的意义。     

基于模因生命周期理论探究流行语“忐忑”的传播

“忐忑”作为一个语言模因,它是通过复制而得到传播.它的传播势必遵循模因生命周期理论,经历同化、记忆、表达和传输四个阶段.作为强势模因,它在意义和用法上都产生了变异,却仍然具有保真性、多产性和长寿性     

从认知角度解读网络语言的强势模因

从模因论角度看,语言本身就是一种模因.成功模因的复制和传播为解释网络语言的传播起着极其重要的作用.从模因论(Memitics,以下简称MT)出发,结合认知脚本理论(Script Theory,以下简称ST),以丰富的网络新词为语料,深入探讨网络词语模因得以复制、传播的认知过程.并提出模因论对网络言语交际的独特解释力.只有了解成功的模因在网络新词语复制、传播过程中的听话人的认知机制,才能正确解读纷繁复杂的网络交际行为产生的新词现象.     

跨文化交流对直译模因的影响

从模因论的角度出发,阐述在跨文化交流的影响下,直译模因要生存和发展,需要其载体——直译文本做出的三种变异:能直译就直译;直译加注;直译的基础上意译.     

模因论与中国英语词汇

模因论是用于解释文化进化和传播的理论,它揭示了语言发展的规律,为我们研究语言提供一种新思路。从模因论和中国文化的角度探究中国英语词汇的产生途径和强势模因,可以发现中国英语词汇是原体模因复制、模仿以及变异的结果,许多中国英语词汇得到了国内外的认可,成为强势模因,具有强大的生命力,在全球化跨文化交际中起着积极作用。     

模因视角下的大学英语文化教育

模因论是阐释文化进化规律的一种新理论。模因研究并没有局限在文化领域,已逐渐成为外语教学研究中的一个热点。文化教育是语言教学中不可或缺的一部分。语言本身即是一种模因,把模因论应用到大学英语教学中,结合文化知识来观察语言模因的表现,不仅能帮助学生深刻地理解语言并正确地运用语言,同时也为英语教学研究提供了新的视角。