论SNS网站本土化发展的意义及策略

SNS网站是来自美国的＂舶来品＂,其本质是为用户建立社会化网络、维系人际关系的工具。国人迅速复制,在国内掀起一拨又一拨SNS浪潮,影响虽大,成果却有限。国外网站进入中国遭遇水土不服,已经成为互联网界的普遍现象。说到底,跨文化差异造成的冲突是根本原因。从本土化文化研究、本土话语研究和本土受众研究三个方面可以论证SNS网站本土化的价值意义。     

SNS平台对青少年群体人际交往影响的实证研究

为探究SNS平台对青少年群体人际交往的影响因素,促进SNS平台良好运行,运用问卷调查与灰色对比法进行调查、分析。分析认为：SNS平台有利于拓展青少年的交际圈,提高交往效率,优化了交往效果,可以同步实现青少年的自我建构与群体认同;SNS平台也会对青少年人际交往产生一定的负面影响。分析结果表明,应当从规范准入制度、严格监管制度等方面促进SNS平台发展,从而有利于青少年群体健康成长。     

Connecting young adults to democracy via government social network sites

Young adults’ increasing disconnection with public affairs and heavy reliance on social media for political communication suggest a strategic use of social network sites (SNS) by the government to foster relationships with young citizens and to improve their citizenship. However, scholars and practitioners have not reached consensus about the exact influence of individuals’ experience with government SNS. Focusing on young eligible voters, this study proposes and tests a conceptual model that measures the perceptual, relational, and behavioral outcomes of public engagement with government agencies on SNS. Specifically, the findings revealed a positive influence of government SNS engagement on perceived government transparency, perceived political efficacy, and public participation but to varying degrees depending on the government level (e.g., federal, state, and local). This study suggests that there is limited influence of public engagement on the perceived government-citizen relationship quality through SNS. This empirical research demonstrates how a contextualized investigation of public engagement and relationship management provides insights into the role that SNS can play in connecting young adults to democracy.     

新媒体时代的公益与艺术——SNS环境下NGO的发展

随着新媒体时代的到来,SNS的普及为NGO的发展带来了新机遇。SNS门槛低,成本少,受众广,开放性互动性强,病毒式传播等优势不仅为草根NGO提供了新的发展途径,也给坚实的老牌NGO带来了活力。但随着SNS全民化的到来,其发展遭遇瓶颈,庸俗化和广告化的弊端逐渐凸显。特别是对艺术类NGO来说,发展慢,起步晚,类型少,资金不足,大众知晓度低等问题都不容忽视。为了实现NGO使用SNS的预期目标,充分发挥两者结合的优势,增强公益活动的艺术性成为一个有效途径。向这些成功利用SNS的公益案例学习,艺术类NGO也能在困难重重的道路上开辟出一条新出路。     

大学生使用SNS网站的心理需求分析——以人人网为例

社交网络作为大学生网络活动的新兴载体,对大学生思想观念、学习生活、心理等方面都产生了极大影响.本文以大学生使用人人网状况为研究对象,通过问卷调查对大学生使用人人网的心理需求、性别和年级差异及这两者对大学生使用人人网时功能选择的影响等方面进行调查研究,通过分析提出一系列结合社交网络提升高校学生思想教育实效的建议.     

网络环境下机关党的组织生活新模式的思考

面对网络发展的新形势,传统的党组织生活面临着新的机遇和挑战。本文主要探讨了如何充分发挥网络的优势,适当利用各种媒体技术,在网络环境下建立符合实际情况的党组织生活的新模式等问题,并提出了相应的对策和解决方法。     

Cyberbullying,internet and SNS usage types,and perceived social support: a comparison of different age groups

This study examined the relationship between cyberbullying and perceived social support, usage of the internet, and usage of social networking services (SNS). Whereas previous research has generally focused on adolescents, the current study attempted a comparative analysis among groups of adolescents, university students, and working adults. The analysis showed a positive relationship between usage of the internet for information and cyberbullying victimization, as well as a negative relationship between the usage of SNS for reading purposes and cyberbullying perpetration and victimization. Experiences with cyberbullying as perpetrator and victim were found to be more numerous with higher numbers of online friends, while a negative relationship was observed between offline perceived social support and acts of cyberbullying. For the adolescent group, acts of cyberbullying were more common with less reading of SNS. For university students, a positive relationship was found between perceived social support and acts of perpetration and victimization. For working individuals, acts of perpetration and victimization were found to be more common with larger numbers of online and offline friends. In all three groups, a negative relationship was found between acts of cyberbullying and offline perceived support. Theoretical and managerial implications as well as directions for future research are discussed.     

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Global corporations publicize on social networking sites (SNSs) to foster dialogic communication with publics as a form of building relationships. Yet the link between the content and style of the corporation communication from different cultural backgrounds and publics’ responses in the form of likes and retweets is under-researched. This empirical study explored how global corporations from China and Germany employ factors such as useful content topics and culturally-influenced communication styles to cultivate dialogic communication with publics on Sina Weibo, the largest SNS in China. Although both German and Chinese corporations similarly posted a range of content on products/services, corporate appeal and relationship building with no distinct significant differences in their communication styles, publics’ response varied noticeably in that they were more receptive to content on products/services disseminated by German corporations yet had greater responses to content on corporate appeal posted by Chinese corporations. In addition, publics were more inclined to react favorably to messages presented in an individualistic style of communication by German companies and messages in a collectivistic style by Chinese companies. The implications of how to effectively use SNS to engage in dialogue with publics are highlighted.     

SNS与垂直旅游搜索引擎合作模式研究

垂直旅游搜索引擎已经成为当前在线旅游市场重要组成部分。阐述了当前垂直旅游搜索引擎发展现状，总结了其价值和发展中存在的问题，并在此基础上引入SNS机制，论述了其与SNS合作可行性，并阐述了具体的合作框架、实现机制和合作中的关键问题。     

基于社会计算环境下的电子商务商业模式研究

首先从效率、互补性、锁定性和新颖性四个方面分析了社会计算网络环境下电子商务的价值创造模式；并分析了广告模式、会员费模式和交易模式这三种典型的适用于社会计算网络的盈利模式；又从核心资源和流程方面，分析了社会计算网络如何传递价值；最后基于前面的分析，提出社会网络时代构建成功商业模式的重要因素，并指出未来发展方向。