中国自主品牌形象提升的关键驱动因素及对策研究——基于矫形与塑形传播的视角

提升自主品牌形象是当前改善自主品牌消费环境、扩大自主品牌消费市场的重要现实命题,而厘清自主品牌负面刻板印象生成的根源及影响因素是探讨自主品牌形象提升的关键驱动因素与战略对策的理论基础。首先以8个论坛的受众跟帖为例,运用扎根理论进行探索性研究,发现负面企业形象、负面国货形象、负面政府形象、媒体渲染、国货意识淡漠和社会规范压力等6个主范畴是导致自主品牌负面刻板印象生成的主要影响因素;然后将范畴作为测量问项,将主范畴作为潜变量,进行问卷调查和实证分析,结果表明,6个主范畴均对自主品牌负面刻板印象存在显著的正向影响。在此基础上,根据自主品牌负面刻板印象生成的影响因素,提炼出自主品牌形象提升的5大关键驱动因素,即企业形象驱动因素、政府形象驱动因素、媒介框架驱动因素、消费者情感驱动因素和社会规范驱动因素,并对其影响效应及对策措施进行了探讨,建构了自主品牌形象提升的关键驱动因素影响效应模型。     

基于混合CVaR的供应链绿色研发-广告决策与协调机制研究

针对消费者绿色偏好异质性而引发产品需求不确定性的情形，构建了基于混合CVaR准则的绿色供应链双层风险决策模型，研究了一个具有不同风险态度制造商与一个具有不同风险态度零售商所组成供应链的最优绿色研发投入及广告宣传水平等决策问题，分析了成员不同风险态度对供应链相关决策的影响。在此基础上，提出一个基于风险补偿的双向成本分担契约协调机制，并给出实现供应链协调的合理转移支付区间，最后通过数值分析验证该协调机制的有效性。结果表明，无论供应链成员表现为何种风险态度，该契约均能实现供应链协调，并且对由风险规避制造商与风险追逐零售商所组成的供应链协调效果最为显著。     

需求率受推广努力水平影响的新能源汽车租赁系统协调契约

考虑由新能源汽车租赁企业和政府组成的二级系统，在需求率为随机且与推广努力水平相关的市场环境下，建立了新能源汽车租赁企业和政府之间的博弈模型，探讨了分散决策、集中决策、收益共享与成本共担契约下的最优车队配置和推广努力水平，并对三种情形下的最优决策进行了比较和分析。研究结果表明：在分散决策情况下无法实现系统协调，通过引入成本共担与收益共享组合契约，当契约参数满足一定条件时，该组合契约模型不仅可以实现系统协调而且可以使系统成员达到帕累托改进。最后通过算例分析，验证了模型了可靠性和有效性。     

Best practices for online Canadian prenatal health promotion: A public health approach

Background

Prenatal health promotion provides information regarding pregnancy risks, protective behaviours and clinical and community resources. Typically, women obtain prenatal health information from health care providers, prenatal classes, peers/family, media and increasingly, Internet sites and mobile apps. Barriers to prenatal health promotion and related services include language, rural/remote location, citizenship and disability. Online public health platforms represent the capacity to reach underserved women and can be customised to address the needs of a heterogeneous population of pregnant women.

Development and validation of an instrument to assess institutionalization of health promotion in faith-based organizations

Institutionalization of health promotion interventions occurs when the organization makes changes to support the program as a component of its routine operations. To date there has not been a way to systematically measure institutionalization of health promotion interventions outside of healthcare settings. The purpose of the present study was to develop and evaluate the initial psychometric properties of an instrument to assess institutionalization (i.e., integration) of health activities into faith-based organizations (i.e., churches). This process was informed by previous institutionalization models led by a team of experts and a community-based advisory panel. We recruited African American church leaders (N = 91) to complete a 22-item instrument. An exploratory factor analysis revealed four factors: 1) Organizational Structures (e.g., existing health ministry, health team), 2) Organizational Processes (e.g., records on health activities; instituted health policy), 3) Organizational Resources (e.g., health promotion budget; space for health activities), and 4) Organizational Communication (e.g., health content in church bulletins, discussion of health within sermons) that explained 62.3 % of the variance. The measure, the Faith-Based Organization Health Integration Inventory (FBO-HII), had excellent internal consistency reliability (α = .89) including the subscales (α = .90, .82, .81, and .87). This measure has promising initial psychometric properties for assessing institutionalization of health promotion interventions in faith-based settings.     

Effective elements of care-physical activity initiatives for adults with a low socioeconomic status: A concept mapping study with health promotion experts

In care-physical activity (care-PA) initiatives, primary care and sports are combined to stimulate PA among adults at risk of lifestyle related diseases. Preliminary results from Dutch care-PA initiatives for adults with a low socioeconomic status (SES) indicate a decrease in participants’ body weight and an improved quality of life, however, the elements that make these initiatives successful are yet to be identified. In total, 19 Dutch health promotion experts participated in our concept mapping (CM) of the effective elements of care-PA initiatives for adults with a low SES. The experts identified 111 effective elements of these initiatives, which were grouped into 11 clusters, focusing on: 1) approaching participants within the care-PA initiative, 2) barriers experienced throughout the initiative, 3) long-term implementation, 4) customizing the care-PA initiative to the target population, 5) social support, 6) structure and guidance, 7) the professionals within the care-PA initiative, 8) the accessibility of the care-PA initiative, 9) targeted behaviour and progression, 10) recruitment and administration, and 11) intersectoral collaboration. CM was useful for creating a valuable overview of these effective elements. Our results could be used to improve the development and implementation of future care-PA initiatives for adults with a low SES.     

Breaking through the silence in antenatal care: Fetal movement and stillbirth education

BackgroundFetal movements are a key indicator of fetal health. Research has established significant correlations between altered fetal activity and stillbirth. However, women are generally unaware of this relationship. Providing pregnant women with information about the importance of fetal movements could improve stillbirth rates. However, there are no consistent fetal movements awareness messages globally for pregnant women.AimsThis study aimed to explore the antenatal care experiences of Australian mothers who had recently had a live birth to determine their knowledge of fetal movements, the nature and source of that information.MethodsAn online survey method was used for 428 women who had a live birth and received antenatal care in Australia. Women’s knowledge of fetal movements, stillbirth risk, and the sources of this knowledge was explored.FindingsA large proportion of participants (84.6%; n = 362) stated they had been informed by health care professionals of the importance of fetal movements during pregnancy. Open-ended responses indicate that fetal movements messages are often myth based. Awareness that stillbirth occurs was high (95.2%; n = 398), although, 65% (n = 272) were unable to identify the current incidence of stillbirth in Australia.ConclusionWomen who received antenatal care have high-awareness of fetal movements, but the information they received was inconsistent. Participants knew stillbirth occurred but did not generally indicate they had obtained that knowledge from health care professionals. We recommend a consistent approach to fetal movements messaging throughout pregnancy which focuses on stillbirth prevention.     

试析“秘书问题”的本质及解决路径

“秘书问题”是20世纪90年代出现的一个具有特殊含义的词语，主要指存在于部分秘书身上的晋升快、越权干政、贪污腐败和领导权力掮客等负面现象。其实“秘书问题”与领导问题息息相关，与领导权力寻租、权力失控有密切的关系。要解决“秘书问题”，可从加强领导权力制约和运行监管、健全秘书使用监管机制、培育秘书信念道德三条途径入手，关键是有效制约领导权力。     

新市民城乡催化促进作用的影响因素探索——基于二元logit模型的分析

我国城乡一体化发展正处在历史紧要关头，新市民在城乡一体化进程中具有催化促进作用。新市民的城乡粘合性主要表现为城乡情感粘合、城乡生活粘合、城乡工作粘合，新市民通过反哺农业、农村、农民，带动人流、物流、资金流和信息流在城乡间的有序流动，催化促进了城乡一体化进程。运用二元logit模型分析影响新市民“三个反哺”“四个带动”催化促进的主要因素，结果表明：影响新市民“三个反哺”催化促进的因素是“同样光荣”“乡镇干部联系度”“国家重视（三农）是起因”“（所在单位）帮扶已开始行动”“技术职称”，影响新市民“四个带动”催化促进的因素是“乡镇干部联系度”“性别”“若非国家号召”“工作城市级别”“（所在单位）为农家服务”“国家重视是起因”。