Eye-tracking methodology: exploring the processing of question formats in web surveys

In social research, the use of agree/disagree (A/D) questions is a popular method for measuring attitudes. Research has shown that A/D questions require complex cognitive processing and are susceptible to response bias. Thus, some researchers recommend the use of item-specific (IS) questions. This study examines the processing of A/D and IS questions, using eye-tracking methodology. By recording respondents’ eye movements, how respondents process survey questions can be evaluated. The results reveal that IS questions cause more and longer fixations. However, this only applies to the response categories. There are no differences regarding the question stems. Altogether, it seems that IS response categories trigger deeper cognitive processing than A/D response categories.     

Global product development projects: measuring performance and monitoring the risks

Abstract

This article investigates the development and application of key performance indicators for global product development. Two in-depth, longitudinal case studies with multinational Danish manufacturing companies were conducted, and highlight how key performance indicators, typically used for collocated, cross-functional product development, do not provide the predictive insight required to avoid the additional risks encountered in the global product development environment. Grounded in the case study results and building on established methodologies in performance measurement literature, a framework was developed and validated in two additional Danish companies to support project managers to develop: preventive indicators, which support the avoidance of identified risks, and outcome indicators, which support the measurement towards the attainment of project objectives. The study is unique as it is one of the very few longitudinal studies of engineering design activities in a global context, providing the in-depth contextual understanding towards key risks and their influence on performance; an important step to support researchers and practitioners with the development of preventive measures.     

Measuring servitization progress and outcome: the case of ‘advanced services’

The purpose of this paper is to establish a framework for assessing the progress and outcome of a manufacturer’s transformation towards becoming a provider of ‘advanced services’ – a complex bundling of products and services, whereby manufacturers offer capabilities and outcomes instead of products alone. ‘Advanced services’ represent the most complex offering in the current servitization trend amongst manufacturers. However, current performance measures lack the breadth and focus to assess progress or outcomes, and so support research and practice of organisational transformation efforts required. To address this gap the paper investigates how a manufacturer’s efforts to become an ‘advanced services’ provider can be comprehensively measured, and develops a framework for assessing the transformation journey towards becoming an ‘advanced services’ provider. The research method is based on (1) a systematic literature review process to create a comprehensive set of service-related performance measures that are available to assess a manufacturer’s servitization efforts, followed by (2) an engagement with an expert panel to synthesise the identified measures and create a set of ‘advanced services’ performance measures. The proposed framework is presented as a scorecard that can be used in practice to assess the progress and outcome of a manufacturer’s transformation towards becoming a provider of ‘advanced services’.     

From design to operations: a process management life-cycle performance measurement system for Public-Private Partnerships

Public–Private Partnerships (PPPs) have become a critical vehicle for delivering infrastructure worldwide. Yet, the use of such a procurement strategy has received considerable criticism, as they have been prone to experiencing time/cost overruns and during their operation poorly managed. A key issue contributing to the poor performance of PPPs is the paucity of an effective and comprehensive performance measurement system. There has been a tendency for the performance of PPPs to be measured based on their ex-post criteria of time, cost and quality. Such criteria do not accommodate the complexities and lifecycle of an asset. In addressing this problem, the methodology of sequential triangulation is used to develop and examine the effectiveness of a ‘Process Management Life Cycle Performance Measurement System’. The research provides public authorities and private-sector entities embarking on PPPs with a robust mechanism to effectively measure, control and manage their projects’ life cycle performances, ensuring the assets are ‘future proofed’.     

Developing a Broadly Applicable Measure of Risk Perception

Decades of research identify risk perception as a largely intuitive and affective construct, in contrast to the more deliberative assessments of probability and consequences that form the foundation of risk assessment. However, a review of the literature reveals that many of the risk perception measures employed in survey research with human subjects are either generic in nature, not capturing any particular affective, probabilistic, or consequential dimension of risk; or focused solely on judgments of probability. The goal of this research was to assess a multidimensional measure of risk perception across multiple hazards to identify a measure that will be broadly useful for assessing perceived risk moving forward. Our results support the idea of risk perception being multidimensional, but largely a function of individual affective reactions to the hazard. We also find that our measure of risk perception holds across multiple types of hazards, ranging from those that are behavioral in nature (e.g., health and safety behaviors), to those that are technological (e.g., pollution), or natural (e.g., extreme weather). We suggest that a general, unidimensional measure of risk may accurately capture one's perception of the severity of the consequences, and the discrete emotions that are felt in response to those potential consequences. However, such a measure is not likely to capture the perceived probability of experiencing the outcomes, nor will it be as useful at understanding one's motivation to take mitigation action.     

Linearity,symmetry, and equidistance in semantic differential scales for measuring images of self and images of others

ABSTRACT

Violations of linearity, symmetry, and equidistance of scale points in semantic differential scales may be due to respondents failing to figure out antonyms, to a positivity bias, or to respondents curtailing their reading the options. Multiple correspondence analysis on data provided by a randomized between-subjects experiment (split-ballot), using a web survey of 537 German residents, shows that bipolar semantic differential scales allow for linear measurement and conceal no positivity bias, and that using not suitable adjective pairs in semantic differential scales destroys symmetry.     

基于违约鉴别能力组合赋权的小企业信用评级——基于小型工业企业样本数据的实证分析

信用评级是衡量债务违约的可能性,因此评级体系要有违约风险识别能力,能够将违约客户和非违约客户显著地区分开.通过逼近理想点的思路,构建多目标规划模型求解最优的组合权重,并对中国某区域性商业银行1 814笔小型工业企业贷款进行实证分析.本文的创新与特色一是以非违约企业的数据到正理想点的距离代数和最小为第一个目标函数,以违约企业的数据到负理想点的距离代数和最小为第二个目标函数,构建多目标非线性规划模型进行组合赋权,在满足了“非违约企业的评价得分越高、违约企业的评价得分越低”要求的目标下得到最优的组合赋权的权重系数,使赋权结果保证了评级模型能够将违约企业与非违约企业最大地区分开.改变了现有研究的组合赋权脱离评价目的的弊端,改变了现有研究中违约与非违约企业的评价得分存在大量重叠、对两类企业的区分能力低的弊端.二是通过检验“违约企业的信用得分是否显著小于非违约企业的信用得分”的J-T非参数检验,验证信用评价模型的合理性.改变现有研究忽略对信用评价模型的合理性进行验证的弊端.三是经过实证,发现本研究建立的组合赋权模型的违约鉴别能力(Z=5.546)要高于现有研究的两种常用组合赋权模型、即基于方差最大的组合赋权(Z=4.298)和基于偏差最小的组合赋权(Z=5.182)     

中国银行业市场化进程的度量

改革开放以来，中国银行业以市场化为导向的改革在稳步推进，特别是“十二五”时期，改革步伐明显加快。采用利率市场化、信贷控制、市场准入壁垒和银行业治理四大类指标，运用主成分赋权法，以每一个五年规划为时间段，对中国1981年到2015年间银行业的市场化进程进行了度量。度量发现中国银行业的市场化进程以脉冲方式向前推进，如果按市场化制度安排为主要赋值依据，“十二五”末期，中国的银行业市场化程度已经达到了88.7435的分值，银行业市场化已经进入了后半程。     

A statistical procedure for representing state fragility and transition paths

State fragility is a concept that entered the political discourse in the last decades producing remarkable implications for aid allocation and international policies. The operationalization of this concept has generated a number of composite indices to produce rankings of fragile states. However, the temporal dimension of the driving forces leading to fragility has been rather neglected. This article discusses a statistical procedure that helps to represent the global fragility of a country and the path that a country has followed or will follow in the future when possibly entering into (or escaping from) a fragility condition. Specifically, multiple factor analysis is applied to depict vulnerable and weak countries, and to identify the fundamental forces that determine their overall fragility. Moreover, the trajectories of countries along the years are estimated using partial factor scores. Finally, the path of each country is predicted by means of parsimonious regression models, based on a reduced set of explanatory variables, and according to scenarios elaborated from available international outlooks.     

Estimation of finite population mean in stratified sampling using scrambled responses in the presence of measurement errors

This study focuses on the estimation of population mean of a sensitive variable in stratified random sampling based on randomized response technique (RRT) when the observations are contaminated by measurement errors (ME). A generalized estimator of population mean is proposed by using additively scrambled responses for the sensitive variable. The expressions for the bias and mean square error (MSE) of the proposed estimator are derived. The performance of the proposed estimator is evaluated both theoretically and empirically. Results are also applied to a real data set.