零售4.0时代先行发货问题的大数据分析

在零售4.0时代，渠道的多样化不仅丰富了数据源，还能迅速生成大量数据，需要通过分析大数据，为决策提取有意义的信息，通过分析先行发货的重要性，提出了一种基于遗传算法（GA）的优化模型，预测顾客何时购买，然后在顾客线下单前将产品运送到距顾客最近的配送中心，解决先行发货中存在的问题。研究认为，需要先部署云计算来存储所有渠道生成的大数据，再应用基于集群的关联规则挖掘研究顾客的购买行为，根据“如果-那么”预测规则预测未来的采购情况，最后利用修正的遗传算法生成最优的先行发货计划；这种遗传算法考虑了其在运输成本和运输距离之外，还有预测规则的置信度，利用大量的数值实验权衡了先行发货中的不同因素，验证了模型的最优可靠性     

从沃尔玛看传统零售商的电子商务发展转型

作为传统零售商的典型,沃尔玛较早地开展了电子商务的实践探索,在长期的发展中形成了极为宝贵的经验。从介绍沃尔玛的发展概况入手,分析了沃尔玛电子商务的发展背景、主要策略以及借鉴意义,在此基础上讨论了我国传统零售商发展电子商务的策略部署,并重点对传统零售商的电子商务平台的构建与管理做了探讨。加快电子商务的发展已成为传统零售商发展转型的重要选择。     

Economic embeddedness and materiality in a financial market setting

The notion of embeddedness (Granovetter, 1985) neglects of the material dimension of economic relations. This paper contributes to the literature of market devices (Callon et al., 2007) with an exploration of the material dimensions of economic embeddedness in the case of the everyday market activities of a group of non‐professional investors in the UK. It examines the attributes of a materially embedded market through the categories of socio‐economic embeddedness specified by Uzzi (1997) and draws attention to the superficial and rhetorical nature of the face‐to‐face social relations encountered in this market. The paper seeks to invigorate the notion of embeddedness by expanding the mechanisms through which socio‐economic relations are understood to arise. The paper offers support to the literature of market devices’ assertion that a concept of materially embedded economic relations can accommodate politics, culture, and regulation, and that it offers a nuanced perspective on agency and identity in the marketplace.     

PLS路径模型在顾客满意度相关性中的应用——基于中国零售企业的研究

在阐述顾客满意度及其指数涵义的基础上,介绍了PLS路径模型;然后对跨国零售企业顾客满意度指标进行分析,应用前述模型对跨国零售企业顾客满意度进行相关性分析;最后以跨国零售企业W为例进行实证分析,并提出发展中国零售业的建议。     

基于寡头垄断的我国医药零售业市场结构合理化研究

我国医药零售业市场结构的典型特征主要表现为过度竞争.作为一种极具效率的市场结构,寡头垄断市场结构的构建有利于我国医药零售业市场结构的优化和产业组织效率的提升.通过制定实施以提高市场集中度为导向的产业组织政策、建立医药联盟等方式可以尽快促成寡头垄断市场结构的形成.     

A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

We develop, in this article, a sales model for movie and game products at Blockbuster. The model assumes that there are three sales components: the first is from consumers who have already committed to purchasing (or renting) a product (e.g., based on promotion of, or exposure to, the product prior to its launch); the second comes from consumers who are potential buyers of the product; and the third comes from either a networking effect on closely tied (as in a social group) potential buyers from previous buyers (in the case of movie rental and all retail products) or re‐rents (in the case of game rental). In addition, we explicitly formulate into our model dynamic interactions between these sales components, both within and across sales periods. This important feature is motivated by realism, and it significantly contributes to the accuracy of our model. The model is thoroughly tested against sales data for rental and retail products from Blockbuster. Our empirical results show that the model offers excellent fit to actual sales activity. We also demonstrate that the model is capable of delivering reasonable sales forecasts based solely on environmental data (e.g., theatrical sales, studio, genre, MPAA ratings, etc.) and actual first‐period sales. Accurate sales forecasts can lead to significant cost savings. In particular, it can improve the retail operations at Blockbuster by determining appropriate order quantities of products, which is critical in effective inventory management (i.e., it can reduce the extent of over‐stocking and under‐stocking). While our model is developed specifically for product sales at Blockbuster, we believe that with context‐dependent modifications, our modeling approach could also provide a reasonable basis for the study of sales for other short‐Life‐Cycle products.     

基于绿色规模效益的中周连锁零售业并购

中国连锁零售业虽然销售规模和企业规模不断扩大。但与国外连锁零售业相比，还存在市场集中度低、规模经济不明显等问题。合理扩大连锁零售企业的规模既是完善自身发展、获得协同效应的有效手段，也是应对外资企业冲击的迫切需要。在分析中国连锁零售业现状和并购效应以及评论中国连锁零售企业并购历程的基础上，提出并购是获取规模经济的有效途径，并从政府、社会、企业三方面提出完善中国连锁零售业并购的措施。     

走精品路线提升模具钢竞争力

介绍了宝钢特钢以国际先进模具钢生产水平为目标,确立走精品模具钢制造路线的实践.通过对标活动,在建立一流精品模具钢生产基地的同时,重视建立与国际先进模具钢生产标准相适应的企业标准体系;引进与其相匹配的先进生产装备和工艺,提高了模具钢的生产水平和产品质量,全面提升了模具钢的市场竞争力.对今后产品品种开发的方向和建立现代化经营销售模式提出了设想.     

零售业顾客体验对顾客忠诚的影响路径研究

零售业整体消费具有向更高体验层面发展的趋势。基于体验—情感—满意—忠诚的框架,构建偏最小二乘法的结构方程模型进行实证分析,结果表明:正向情感、负向情感和特色感知均对顾客满意,进而对顾客忠诚产生显著影响;各体验维度中,信任承诺和关联对正向、负向情感均有影响,而特色感觉、选择掌控影响正向情感,空间感觉、知识影响负向情感。可见,消费者对零售企业的满意度不只停留在服务质量评价层面,而有在购物过程中追求体验的趋势。因此,基于体验—情感—满意框架的模型比服务质量—满意模型更具预测优势。