The impact of internal communication on strategic and economic effects in Serbian companies

This paper presents the research results in relation to examining and defining dependences and the impact of internal communication on certain strategic and economic business effects. Serbian companies were the focus of this research. The data were collected by polling 100 managers from 100 companies. Afterwards, multivariate regression and correlation was carried out in the aim of the final determination of requested dependences. This research confirmed a strong positive relation between internal communication and strategic and economic business effects.     

The impact of Serbian public relations on economic indices

This study presents the research results whose aim was to examine and define dependences and the impact of public relations on business effects (economic indices are taken as representatives of business effects). Serbian companies were the object of this research. The data were collected by polling 100 managers from 100 companies. Multivariate regression and correlation were applied in order to determine the observed dependences. The research results confirm the existence of a significant direct relation between public relations and economic indices.