高职学生网上评教数据的修正与优化处理研究

针对高职学生网上评教存在的问题,采用评教验证机制设置不合理评教的限制。对学生评教数据先剔除异常值,再分别对不同班级、不同课程和不同院系之间的学生评教数据进行修正与优化处理,得出最终的修正分值,降低了因班级、课程和院系的不同而导致的评教数据的差异性,使学生的网上评教能更准确有效的反应出教师的教学水平。     

互联网在服务营销中的应用与前景

服务营销作为企业营销管理深化的内在要求,乃是当前企业竞争制胜的重要保证。本文在分析服务营销固有的不可感知性、不可分离性、差异性和不可储存性的特点,研究了利用互联网技术改善服务营销过程和服务营销控制方面的特点,指出互联网在服务营销中的应用十分广泛,有助于实现顾客让渡价值最大化。     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

Data skeletons: simultaneous estimation of multiple quantiles for massive streaming datasets with applications to density estimation

We consider the problem of density estimation when the data is in the form of a continuous stream with no fixed length. In this setting, implementations of the usual methods of density estimation such as kernel density estimation are problematic. We propose a method of density estimation for massive datasets that is based upon taking the derivative of a smooth curve that has been fit through a set of quantile estimates. To achieve this, a low-storage, single-pass, sequential method is proposed for simultaneous estimation of multiple quantiles for massive datasets that form the basis of this method of density estimation. For comparison, we also consider a sequential kernel density estimator. The proposed methods are shown through simulation study to perform well and to have several distinct advantages over existing methods.     

资料室在制作网络课件中的作用

巩固和发展多种媒体网络教学,积极发展计算机信息技术教育及辅助教学,推动电脑多媒体技术和计算机网络技术在学校教学中的应用。本文探讨了网络课件在教学改革中的重要性和它在教学中的应用以及资料室在制作网络课件过程中的作用。     

Crossing borders with social media: Online social networks and FDI

Social media is embedded in today's internationalization strategy. Companies extend their reach into foreign countries by posting and tweeting. Firms also enhance their mobile capabilities in foreign markets (e.g., knowledge and reputation) through user-generated content in online social networks. Levering on the capabilities-based theory of the multinational enterprise, this paper builds upon a resource-based, industry/network-based, and institution-based view framework. The study provides a comprehensive conceptual and empirical model to explain the effect of social networks on foreign direct investment. Empirical analysis in a global panel dataset of >4500 multinational enterprises suggests that online social networks' activity stimulates foreign capital expenditure and new affiliates. In addition, the article explores the relevance of customer capabilities along with sectoral and institutional moderating effects.     

“We wouldn’t say it to their faces”: online harassment,women sports journalists,and feminism

In April 2016, a US-based independent sport media organization Just Not Sports launched #MoreThanMean, a digital media campaign to raise awareness about online harassment of women in sports journalism. The video quickly reached 3.7 million views and generated widespread coverage in mainstream news media, sports media, and online-only outlets. Using the #MoreThanMean campaign as a case study, this study assesses how discourses circulate in the sports media environment and, in particular, how feminist messages travel as the content moves from social media to mass media. This study engages with post-feminism in order to examine how various producers of media content position online harassment and sexism in sport and society. While the campaign positioned online harassment as gendered workplace discrimination, the mainstream and sports media coverage typically centralized men in the discussion. Feminist perspectives were constrained to platforms with a progressive, women-centered, and/or explicitly feminist take. Implications for digital feminist activism in the context of sport are discussed.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.