苏锡常都市圈产业发展的定位分析

正确的产业发展定位是都市圈经济腾飞的保障。一定程度的产业同构和错位竞争,有利于形成产业集聚优势和区域间的优势互补,苏锡常都市圈应跳出各自为政、相互竞争的圈子,在区域内整合资源,优化资源,实现区域共同发展,形成长三角地区有强大竞争力的次级都市圈。     

市场定位战略的综合模型研究

本文构建了帮助企业界定有竞争力的定位战略的综合模型,即市场定位方法的钻石模型.本文认为,定位涉及三个关键任务:(1)准确识别目标顾客的需要并确定定位的外延或范围;(2)明确企业在定位主张中强调的顾客收益和价值;(3)制定相应的4P战略以支持定位主张.因此,市场定位需要沿着三个维度展开:(1)制定定位战略的程序;(2)在程序维度的每个具体步骤上需要完成的核心任务;(3)任务维度的每个具体举措所涉及的4P范畴.钻石模型就是整合了这三个维度的理论框架.本文对钻石模型的理论优势和对营销实务的指导作用进行了实证检验.     

明确定位，差异培养，推进实践性教学体系建设——广州城市职业学院实践性教学改革与实践

广州城市职业学院自组建以来，在明确学院各专业办学定位的基础上，实行差异化的人才培养战略，不断改革人才培养模式，探索工学结合的有效形式，突出学生实践能力培养，进行专业与课程体系重构，加强实习实训基地建设。经过三年的改革与实践，取得显著成效。     

从国际角色定位的调整看英国新工党政府对欧盟安全与防务建设的态度变化

欧盟在冷战后致力于共同安全与防务的建设,而在新工党上台执政之前,英国一直对此保持消极态度.但是,自布莱尔新工党上台之后,英国一改前态,积极加入到欧盟的共同安全与防务政策的制定和实施之中.这种改变并不是因为英国的传统思想和政治理念发生了改变,而是新工党为了适应新的国际形势对英国的国际角色定位进行某种调整的结果.本文以二战...     

Social Workers’ and Students’ Attitudes toward Electronic Tracking of People with Alzheimer's Disease

Global Positioning Systems (GPS) have recently been employed to help monitor persons with dementia. While the advantages of such technologies are clear, making use of them raises a number of ethical dilemmas. Considering the fact that social workers may be called upon to assist families in making decisions regarding the use of GPS, their attitudes on this issue are important. Fifty-five social workers and 61 social work students completed a questionnaire including: attitudes toward tracking, knowledge of Alzheimer's Disease (AD) symptoms, familiarity with persons who have AD, and ratings of who should be involved in the decision-making process regarding GPS use. Findings showed that the highest-scored attitude factor was respecting elders’ autonomy, while the lowest-scored factor opposed GPS use. The elderly and their spouses were rated as important decision-makers regarding the use of GPS. Knowledge of AD and respecting autonomy were negatively correlated. Students gave a higher rating to respecting elders’ autonomy than the social workers. Social workers gave a higher rating to the importance of a multidisciplinary team. Implications for social work education are discussed including recommendations for person-centered AD care on the one hand, and the need to balance the interests of the individual and the family on the other.     

中国特色社区老年照顾的定位及其发展策略

20世纪80年代以来,中国老龄化问题日益严峻,社区老年照顾发展起来。中国社区与西方社区不同,有自身的特点,因此在发展中存在着两个问题：一是定位问题,二是推进策略问题。在定位问题上,宜将社区老年照顾定位为家庭养老的辅助;在发展策略上。宜先行发展收费型老年服务业,然后有选择地实现低偿或无偿照顾。这两个问题的解决对于社区老年照顾事业的均衡发展具有重要意义。     

房地产业的发展与政府角色的定位

我国房地产业发展中出现的许多问题在很大程度上与政府角色定位存在偏差有关.中国的房地产业除了具有产业共性以外,还具有自己的特殊性.中国房地产业发展的特殊性,要求政府在推动房地产业的发展过程中,必须正确认识房地产业发展过程中存在的误区,并根据政府目标的需要,确定相应的房地产支持政策.     

基于GPS手机出警导航系统的数据库研究

随着科技的发展,作为终端设备的GPS智能手机越多地应用于诸如公安、物流、测绘、车队管理等行业。定位精度高,使用方便稳定等优点,使得GPS智能手机成为这些行业进行信息化改造时的首选。GPS手机出警导航系统基于Windows Mobile操作系统,采用了全球卫星定位技术,监控中心通过解读GPS信息定位出巡逻警员当前位置和出警目标点位置,巡逻警员使用解码函数来解析监控中心发送的出警短信内容,通过GPS手机导航及特设时时通讯和高精度放大/缩小地图功能到达出警目标点。     

Product Positioning and Pricing Under Production Cost Considerations*

A framework in a competitive environment is proposed that incorporates production cost and economies of scale in the problem of positioning a product for a market segment. The model facilitates the existence of a Nash equilibrium in prices and product positions. As such, firms can simultaneously choose prices and product positions for the segment. This result improves the traditional theory on equilibria points in prices and product positions where firms choose their product positions first and then set their prices. A sensitivity analysis demonstrates the effects of changes in the unit savings derived from economies of scale or the cost of furnishing a product with its attributes by one firm on the product positions, prices, and profits of all competing firms. More important, the paper examines the effect on prices and profits of competing firms when one of the firms repositions its product closer to the segment's ideal point. It is shown that under certain conditions, the profit of a firm may actually decrease as it redesigns its product closer to the segment's ideal point. These conditions assist management to identify the product design beyond which enhancements of the product would lead to lower profits because of increasing production costs. It is also shown that the price of this firm increases. Past research supports the idea that positioning a brand closer to the ideal point, given fixed product positions of competing firms, would lead to greater buyer preferences and eventually higher profits. The price and profits of the competing firm may increase or decrease. Conditions are derived under which a movement towards the segment's ideal point by one firm would lead to higher profits by the competing firm.     

Interactional perspectives on the mistreatment of older and vulnerable people in long‐term care settings

This article draws on a study aimed at developing theoretical and methodological understanding of the abuse and neglect (mistreatment) of older people in long‐term care settings such as care homes and hospitals. It presents an interactionist account of mistreatment of older people in such establishments. Starting with an outline of definitional issues surrounding the topic, the allied concept of dignity is also briefly explored, and one important model described; we present dignity as the converse of mistreatment. The article argues for the potential of a positioning theory analysis of mistreatment. Positioning theory proposes that interactions are based on taking of ‘positions’, clusters of rights and duties to act in certain ways and impose particular meanings, which enable or prohibit access to certain storylines. It is argued that ‘malignant’ positioning can contribute to the creation of a climate that allows mistreatment to take place, or fails to prohibit its development. Mistreatment of people with dementia is used as an illustration, and it is argued that this is potentially generated by negative feedback loops of behaviour patterns, interpretations and malignant positioning by staff or family carers and subsequent response to these interpretations by the person with dementia. Positioning theory also allows for an explanation of the importance and impact of organizational cultures and social factors such as ageism. Individual staff members take positions, use meanings and develop storylines imbued with such factors. This understanding therefore overcomes some of the potential confusions created by concepts such as organizational or institutional abuse, removing the need to ascribe intentions and personal responsibility to such constructs. The article concludes with some suggestions for further research to develop an understanding of the kinds of cultures that allow mistreatment and consequently to inform the development of protective measures.