Public relations education in Thailand |
| |
| Institution: | 1. Section of Interventional Cardiology, MedStar Cardiovascular Research Network, MedStar Washington Hospital Center, Washington, DC, USA;2. Department of Cardiology, Nanjing First Hospital, Nanjing Medical University, Nanjing, China;1. School of Pharmacy, University of Nottingham, United Kingdom;2. School of Pharmacy, University of Nottingham Malaysia Campus, Malaysia;3. Faculty of Pharmaceutical Sciences, Prince of Songkla University, Songkhla, Thailand;4. Faculty of Pharmaceutical Sciences, Ubon Ratchathani University, Ubon Ratchathani, Thailand;1. School of Finance, Shandong University of Finance and Economics, Shandong, China;2. Peter T. Paul College of Business and Economics, University of New Hampshire, NH, USA;3. J. Whitney Bunting College of Business, Georgia College & State University, GA, USA;4. School of Finance, Shandong University of Finance and Economics, Shandong, China;1. Academic Bridge Program, Qatar Foundation, P.O. Box 24404, Doha, Qatar;2. Dept. of Library & Information Science, Bishop Heber College, Tiruchirapalli, India |
| |
| Abstract: | Public relation education in Thailand, offered at undergraduate and graduate levels at 21 universities, has become one of the most popular and competitive programs chosen by Thai students. This article discusses the development of public relations education in Thailand, the structure of current programs' curricula and course content at eight universities (three public, five private), graduate programs, instruction, and faculty.The in-depth interviews with public relations faculty revealed that while public university professors believed their students were well-prepared academically, most at private universities did not think the current curriculum sufficiently prepared students to be competitive in the work force in the future. The faculty uniformly agreed, however, that courses in interpersonal communication, intercultural/international communication, marketing communication, and new media technology should be added to the curriculum to help better prepare future practitioners to work in the global communication era. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
