基于感知价值的农民参与农地整理项目意愿影响因素研究

运用感知价值-行为意愿逻辑和有序回归分析模型,以湖北省部分县市390份农户问卷为样本,对农民参与农地整理项目意愿的影响因素进行理论和实证分析。结果表明:农民对参与农地整理项目的感知价值是影响其参与意愿的决定因素,基于感知价值从农民对参与农地整理项目的预期收益和预期成本两方面来分析其参与意愿及其影响因素,是合理可行的;农民对农地整理项目的认知、地方政府对农地整理政策宣传的重视度、村民的政治身份、参与是否有劳务报酬对农民参与意愿有显著正的影响,参与所发生的交通费用对农民参与意愿有显著负的影响。因此,政府有关部门应采取如下政策措施:在农地整理项目实施过程中重视农地整理政策及项目信息宣传工作,提升农民对农地整理的了解度和认可度;建立健全农民诉求表达机制,鼓励农民多途径参与农地整理项目,提高农民参与农地整理项目的效率;重视农民所提的意见和建议,建立农民意见反馈机制和奖励机制,给予参与农民一定的劳务报酬,提高农民参与的积极性和有效性。

Analysis on the Factors Influencing Willingness of Farmers＇ Participation in Farmland Consolidation Based on Perceived Value

With the application of perceived value-behavioral intention logic and ordinal regression a- nalysis model,this paper analyzes the factors influencing willingness of farmers＇ participation in farmland consolidation, supported by the survey data of 390 farmers in Hubei Province. The results show that the farmers＇ customer perceived value to participate in farmland consolidation is the determinant to influence their willingness,and it＇s reasonable and feasible to analyze willingness of farmers＇ participation and its influential factors from two aspects, namely expected cost and expected benefit. The factors, including farmers＇ cognition of consolidation project, the degree which local governments pay attention to propaganda of farmland consolidation policy, the villagers＇ political identity, the existence of remuneration or not in the participation have significant positive impacts on farmers＇ participation willingness. However, transport cost in the participation has significant negative impacts on the willingness of farmers＇ participation. Therefore, the government departments should take policies as emphasizing the propaganda of farmland consolidation policy, promoting the degree of farmers＇ understanding on farmland consolidation,establishing the mechanism for farmers＇ demand expression, encouraging farmers to participate in various ways to improve the efficiency in participation,placing more attention on farmers＇ opinions and suggestions, setting up the mechanism for farmers＇ comment feedback and the incentive mechanism, providing certain remuneration to farmers to raise their enthusiasm and validity in participation.