Talk About Embarrassment: Exploring the Taboo-Repression-Denial Hypothesis

Theory and research suggest that, while embarrassment may be intrinsic to social interaction, its expression is C. taboo. Embarrassment is seen as reflecting social incompetence. As such, members make routine attempts to repress embarrassment in the self and to deny embarrassment to self and others. I call this the taboo–repression–denial hypothesis. However, despite attempts at repression and denial, members reveal embarrassment in a variety of ways, including verbally, paralinguistically/vocally, and facially/bodily. This paper is an initial investigation of emotion denial in verbal discourse. Through an analysis of embarrassment talk and non-embarrassment talk, I discover six features of the verbal context of references to embarrassment which aid in the disguise and denial of feeling: (1) verbal mitigation; (2) a link between references to embarrassment and mitigation; (3) verbal projection; (4) a link between use of “ya know”, embarrassment references, and mitigation; (5) a link between use of “I don't know”, embarrassment references, and mitigation; and (6) a link between references to embarrassment and laughter. Findings indicate verbal and nonverbal methods of emotion denial, and provide initial support for the taboo–repression–denial hypothesis.