企业整合战略优势与战略优势联盟

从企业的实际出发 ,以优势资源为中心创建的整合战略优势为立足点 ,寻求与其它企业的战略优势互补 ,而结成战略优势联盟 ,形成合力优势 ,就能迅速提升企业竞争力。并以顺风空调净化设备有限公司实施战略优势联盟的实证研究 ,提出了整合战略优势的创建格局 ,以及从战略优势联盟的战略、盟友选择、运行规则、业绩评价等方面构建起了战略优势联盟的基本框架模式。

Integrated Strategic Advantage and Strategic Advantage Allia nce of Enterprises

From its actual situation, an enterprise should focus on the integrated strategic advantage centered on its advantage in resources to seek effective cooperation with other enterprises so that they can form strategic advantage alliance and integrated advantage which are able to rapidly increase competitive power of the enterprises. Moreover, with the applied examples emerging during the implementation of the strategic alliance in Shunfeng Air-conditioner Equipment Limited Company, the author points out a scheme of the integrated strategic advantage and sets up a basic pattern of the strategic advantage alliance from strategy, selecting allies, operating principles and evaluation of achievement.