网络媒介素养测量研究的现状分析及问卷设计

通过对网络媒介素养测量研究现状的分析,笔者提出了现阶段网络媒介素养的测量存在的问题:网络媒介素养测量研究领域和研究主体比例存在问题,包括以网络媒介素养为研究领域的文章所占比重过大和网络媒介素养研究主体所占的比例不平衡;网络媒介素养测量研究的具体内容存在问题,包括研究前提的缺失:网络媒介素养操作性定义缺失;研究题目拟定的乏味:批量复制的麦当劳化式的题目;研究方法的单一:问卷法一统天下;研究结论的泛化:研究得出的结论空泛没有针对性。最后笔者提出了测量研究生网络媒介素养的一种可能办法。

The Present Condition Analysis About Network Media Literacy Measurement and Questionnaire Design

Based on understanding the present research about the network media literacy measurement,the authors put forward the problems about network media literacy measurement:Research field and the proportion of research subject of network media literacy measurement exist problems,including the proportion of papers about network media literacy’s research field is excessive and the proportion of research subject about network media literacy is unbalance;The specific contents of network media literacy measurement exist problems,including the premise of research are defected:Absence operational definition of network media literacy;Research topics proposed are boring:Replicate batch of the McDonald’s topics;Research methods are single:The questionnaire method unifies the whole research field;Research conclusions are generalization:Conclusions are vague and no relevance.Finally the authors put forward a possible solution of the graduates’ network media literacy measurement.