人口网络信息传播的策略探析——以中国人口网为例

通过考察中国人口网的信息传播现状，认为其信息传播多为自上而下的宣传，少平等温和的互动，没有发挥网媒的优势，传播方式还处于传统媒体信息网络化阶段，缺乏有效的信息传播手段和技巧。为此，运用传播学理论探析增强人口计生信息传播效果的手段和途径，认为在人口计生宣传中有效设置议程，满足受众的信息需求，并注意新闻信息的涵化，有助于正确引导计生舆论，提升计生政策的宣传效果。

On the Strategies for Population Information Transmission:Taking the Network of NPFPC as an Example

By examining the information in the network of National Population and Family Planning Commission of P.R.China,the authors got the findings: there was more information from the government than other sources,lacking equal and moderate tones and interactions;the advantageous functions of a network were not fully exerted;the information transmission was still in the traditional stage,lacking effective mass media measures and techniques.This paper accordingly uses communication theory,to discuss the improvement...