反不正当竞争法视野下的网络广告拦截行为

广告拦截软件是一种可以屏蔽网络广告的独立应用软件或者浏览器插件。认定广告拦截行为构成不正当竞争，须界定在网络环境中竞争关系不限于直接竞争关系，在《反不正当竞争法》没有具体规定的情况下，可以援用第二条的一般规定判断拦截行为应当承担竞争法责任。同时结合《反不正当竞争法》要保护的法益，通过对互联网行业发展利益、网络用户合法权益和拦截者的市场竞争利益进行衡量，明晰互联网环境下正当竞争和不正当竞争的边界。

The Liability of Network Advertisement Interception In Anti-unfair Competition Law

The advertisement interception software is a kind of independent applications or browser plug-ins that can block network AD.AD blocking behavior constituting unfair competition,it’s necessary to define what is competitive relationship. The anti-unfair competition law is absent of specific provisions,so we have to invoke the article 2nd which is regarded as the general provisions to j udge that blocking behavior shall bear the responsibilities of competition law.Combining legal interests that the anti-unfair competition law protect,using the principle of benefit measure,we must weigh and trade-offs benefit of the development of the Internet industry,legitimate rights and interests of network users,and the market competition rights of destroyer.