| 第三方物流企业顾客价值需求满足模式研究 |
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| 引用本文： | 蔡双立,蔡春红.第三方物流企业顾客价值需求满足模式研究[J].北京工商大学学报(社会科学版),2006,21(5):41-45. |
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| 作者姓名： | 蔡双立 蔡春红 |
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| 作者单位： | 天津财经大学,商学院,天津,300222;广东纺织职业技术学院,经管系,广东,佛山,528041 |
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| 基金项目： | 博士后研究课题《企业并购中关系资源动态整合研究》阶段性研究成果，国家自然基金项目《基于隐性需求开发的营销模式构建研究》(70572067)阶段性研究成果。 |
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| 摘 要： | 顾客价值的实现是一个动态的发展过程,顾客价值的实现度决定着顾客的满意度;企业的市场和价值导向影响着企业实现顾客价值度的评价和企业实现顾客价值的路径选择。影响顾客价值评价的因素既包括财务收益,也包括非财务收益。实现顾客感知价值最大化是提升服务质量的有效路径。
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| 关 键 词： | 第三方物流企业 顾客价值 顾客价值评价 |
| 文章编号： | 1009-6116(2006)05-41-05 |
| 收稿时间： | 2006/6/2 0:00:00 |
| 修稿时间： | 2006年6月2日 |
Research on the Modes to Satisfy the Demand of Customer's Values for TPL Firms |
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| Cai Shuangli,& Cai Chunhong.Research on the Modes to Satisfy the Demand of Customer's Values for TPL Firms[J].Journal of Beijing Technology and Business University:Social Science,2006,21(5):41-45. |
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| Authors: | Cai Shuangli & Cai Chunhong |
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| Institution: | 1. Business School, Tianjin University of Economics and Finance, Tianjin 300222; 2. Department of Economics and Management, Guangdong Institute of Textile Professional Technology, Foshan 528041 |
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| Abstract: | The realization of customer's values is a dynamic process and the degree in the realization of customer's values determines the degree of customer's satisfaction. The market and value orientations in TPL firms influence the evaluation of the degree in the realization of customer's value and affect the path choices in the realization of customer's value. The factors that influence the evaluation of customer's value include not only financial proceeds but also non-financial proceeds. The realization of maximum perceived customer's value is an effective path to improve the service quality. |
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| Keywords: | TPL firms customer's value the evaluation of customer's value |
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