居住区开发项目策划分析

阐述了居住区开发项目策划是房地产开发与经营成功的关键,指出了居住区开发项目策划应适应社会发展变化、平衡各层次关系的原则,并体现生态、文化、科技、创新理念。居住区开发项目策划主要包括投资策划、规划设计策划、建设施工策划、营销策划和物业策划这几方面。依据时代需要和对未来发展动向进行分析,旨在引导和帮助开发商寻找和把握市场,并取得良好的经济效益与社会效益。

The plan and analysis on the development project of the residential area

The development project plan of the residential area is a key to the success of the development and management of the real estate.The development project plan of the residential area should be seasoned with the change of social development and balance the relationship on every level.At the same time,it can embody various ideas such as ecology,culture,science and technology,and innovation idea etc.The development item plan of the residential area mainly includes the plan of investment,planning design,construction process,management and distribution,and property management.According to the demand of the age and the analysis on the future trend of the development,this paper aims to lead and help the developer look for and hold a market,and obtain good economic benefits and social benefis.