Teaching, tracking, and marketing our product

Many sociology departments have faced difficult times in the past decade. This article examines how this crisis confronted two universities in North Carolina and the strategies which they used to strengthen their departments. Major emphasis is given to how state associations can assist departments in developing applied curriculum, publicizing their successful endeavors, and recruiting students. The article also provides insights about dealing with outcomes assessment as well as administering internship programs. Jan Rienerth teaching interests are in women’s issues, applied sociology, and experimental learning. Her research has focused on women and the elderly in prison. Martin Shultz primary research area involves the long term changes in the American family, especially divorce. In the past ten years, he has developed additional interests in applied sociology with an internship program. Richard Caston interests include socio-economics, health, and applied research.