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| 奥运会与我国体育市场的开发 | |
| 引用本文： | 张华英. 奥运会与我国体育市场的开发[J]. 重庆邮电学院学报(社会科学版), 2007, 0(6): 121-122 |
| 作者姓名： | 张华英 |
| 作者单位： | 重庆邮电大学体育学院 重庆400065 |
| 摘 要： | 1984年尤伯罗斯第一次将商业化运作成功应用于洛杉矾奥运会中，使得奥运会有史以来第一次实现了盈利。从此，体育的商业化运作和体育市场的开发，就逐步成为各个国家提高体育运动水平的一股不可忽视的力量。重点分析了奥运前后体育市场开发的方法和应该注意的问题。 |
| 关 键 词： | 奥运 体育市场 开发 |
Olympics and Development of Chinese Sports Market |
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| ZHANG Hua-ying. Olympics and Development of Chinese Sports Market[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 0(6): 121-122 | |
| Authors: | ZHANG Hua-ying |
| Affiliation: | ZHANG Hua-ying (School of Physical Education, Chongqing University of Posts and Telecommunications, Chongqing 400065, China) |
| Abstract: | In 1984,Ueberroth firstly applied economic operation into Los Angeles Olympic Games and got profits.From then on,the economic operation of sports and the development of sports market have gradually become a force to be reckoned with for promoting the national sports level.This paper analyzes the methods and problems for developing sports market during the Olympics. |
| Keywords: | Olympics sports market development |
| 本文献已被 CNKI 维普 等数据库收录！ | |