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甘肃红色旅游资源的整合开发策略探讨
引用本文:邹品佳,王生鹏.甘肃红色旅游资源的整合开发策略探讨[J].淮海工学院学报(社会科学版),2009,7(4):67-70.
作者姓名:邹品佳  王生鹏
作者单位:西北民族大学,管理学院,甘肃,兰州,730030
摘    要:甘肃红色旅游资源丰富,品味较高,整合开发极为必要。立足甘肃红色旅游资源和目前开发较为成熟的红色旅游景区实际,甘肃红色旅游资源整合开发尚存在旅游产品单一、缺乏吸引力、低层次开发和重复建设较严重、缺乏对多种旅游资源的统筹规划以及相应的配套服务设施建设不完善等突出问题。提出以市场为前提开发旅游新产品,深度挖掘红色遗产的文化内涵,组合多种旅游资源,全面建设区域旅游合作体系和大力发展旅游相关产业等五大举措。

关 键 词:甘肃  红色旅游资源  整合开发  问题  策略

Integration and Development of Red-tourism Resources in Gansu Province: A Study on Strategies
ZOU Pin-jia,WANG Sheng-peng.Integration and Development of Red-tourism Resources in Gansu Province: A Study on Strategies[J].Journal of Huaihai Institute of Technology,2009,7(4):67-70.
Authors:ZOU Pin-jia  WANG Sheng-peng
Institution:(School of Management, Northwest University of Nationalities, Lanzhou 730030, China)
Abstract:It is extremely essential to develop red-tourism resources in Gansu Province because of their richness and high value. In terms of the red-tourism resources in Gansu and the current situation of developed scenic spots, there are some critical issues concerning integration and development of red-tourism resources, which include that some tourist products are less attractive and various, low-level development and repetitive construction are seriously done, the planning for a large variety of tourism resources is deficient and the relevant service infrastructures are imperfect. In order to boost the effectiveness of economy and society, this paper puts forward five strategies, including the development of more new products based on the current market, digging of the connotations of red heritage, the combination of all kinds of tourism resources, the formulating of a regional tourism cooperative system, and the development of other relevant industries.
Keywords:Gansu  red-tourism resources  integration and development  issue  strategy
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