北京体育产业发展现状与对策研究——基于体育竞赛表演业和体育健身休闲业的视角

中国一方面成功地举办了北京奥运、广州亚运等大型运动会,另一方面也在努力探索如何通过大型赛事促进城市经济可持续发展。其中,发展体育产业是当务之急。北京要建设世界城市,就要打造国际精品赛事,建设国际体育赛事中心。同时发展体育休闲产业,这样既能推进全民健身,也能促进了大众体育消费市场的发展。

The State quo of Sports Industry Development and Strategies in Beijing: From the Perspectives of Sports Competition and Performance Industry and Fitness and Leisure Industry

Beijing Olympic Games and Guangzhou Asian Games were held successfully in China, while the nation has been exploring how to promote sustainable development of urban economy by hosting large-scale sports events. Developing the sports industry is high on the agenda. In order to build a cosmopolitan city, Beijing should host more international games and be built into a international sports events center, and at the same time development sports leisure industry, which can promote the nationwide physical fitness and boost the development of the sports consumption market.