社交微商与劳动赋权:基于农村青年妈妈的质化研究

由于农村在地域和政治空间上的特殊意义,兼具时空特征的"农村青年"成为观察中国现代化进程中城乡二元结构、家庭关系变革、社会语境变迁的一个缩微群体。伴随农村互联网基础设施建设的完善和女性群体使用社交媒体的普及,因结婚生育而在农村选择非正式就业的年轻妈妈群体,选择以社交微商的形式参与劳动就业,增加家庭收入。通过网络民族志、半结构式深度访谈,试图探索一个研究该群体的理论框架:由于这个群体同时具备成长于互联网时代的80后、90后,农村女性,母亲角色等多重特点,通过其使用社交媒体参与劳动的实践过程,建立起一个以个体劳动为中心的家庭场域、虚拟社交场域、社会现实场域的三重场域,这背后涉及的赋权机制与认同机制研究,或将成为洞察新时期青年农民群体信息交往、社会资本、经济实践的一个切口。

Micro-business on social media and labor empowerment:qualitative research based on young mothers in rural areas

Because of the special significance of rural areas in regional and political space,"rural youth"with both spatial and temporal characteristics has become a miniature group to observe the dual structure of urban and rural areas,the transformation of family relations and the change of social context in the process of China’s modernization.With the improvement of rural Internet infrastructure construction and the popularization of social media,young mothers who choose informal employment because of marriage and childbirth in rural areas participate in workforce in the form of"social micro-business"to increase family income.Through online ethnography and semi-structured in-depth interview,this paper attempts to explore a theoretical framework for the study of this group.Based on the multiple characteristics of this group such as the 80’s,90’s generation growing up in the internet era,rural women and mothers’roles,using social media to participate in the practical labor process,it established a model of individual labor-centered employmemt with triple field including the family field,virtual social field and actual social field.The research of empowerment mechanism and identification mechanism behind the triple fields may become an insight into the information exchange,social capital and economic practice of young peasant groups in the new era.