| 浅谈房地产营销策划的几个问题 |
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| 引用本文： | 张芳,陈利君. 浅谈房地产营销策划的几个问题[J]. 绍兴文理学院学报, 2002, 22(8): 91-93 |
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| 作者姓名： | 张芳 陈利君 |
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| 作者单位： | 1. 绍兴文理学院,土木系
2. 绍兴市城乡建筑设计院,浙江,绍兴,312000 |
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| 摘 要： | 当前房地产业市场竞争十分激烈 ,房地产市场营销中不可避免地存在着一些问题 ,针对这些问题 ,探讨如何搞好房地产的营销策划 .
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| 关 键 词： | 营销 策划 品牌 广告 价格 |
| 文章编号： | 1008-293X(2002)02-0091-03 |
| 修稿时间： | 2002-03-27 |
Some Problems in Marketing Schemes of Real Estate |
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| Zhang Fang,Chen Lijun. Some Problems in Marketing Schemes of Real Estate[J]. Journal of Shaoxing College of Arts and Sciences, 2002, 22(8): 91-93 |
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| Authors: | Zhang Fang Chen Lijun |
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| Abstract: | Nowadays the competition in the market of real estate is intense. There are someproblems in the marketing of real estate. In dealing with these problems, this paper puts forwardsome marketing schemes of real estate. |
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| Keywords: | marketing scheme brand name advertising price |
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