A New Relative Importance Index of Evaluation for Conjoint Analysis: Some Findings for CRM Assistant |
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Authors: | Mariani Paolo Marletta Andrea Zenga Mariangela |
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Affiliation: | 1.Department of Economics Management and Statistics, University of Milano-Bicocca, Piazza dell’Ateneo Nuovo, 1, Milan, Italy ;2.Department of Statistics and Quantitative Methods, University of Milano-Bicocca, Via Bicocca degli Arcimboldi, 8, Milan, Italy ; |
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Abstract: | Social Indicators Research - ELECTUS is an Italian multi-centre research project with the aim of reinforcing the relationship between the academic world and business. Through this project, it is... |
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