多产品竞争中企业产品线最优区域的选择

多产品厂商产品线延伸收缩的决策,不仅仅与自身的竞争实力有关,还与产品的市场特性有关。低端市场上的产品处于生命周期末期,厂商的市场空间不断缩小,市场竞争异常激烈。而新兴市场上的产品从成长期向成熟期过渡,技术不断成熟,消费群体稳步增长。拥有技术优势的厂商必然会收缩低端产品线,放弃低端市场,然后延伸高端产品线,进入新兴市场,从而提升自身的利润水平;由于低端市场上厂商的退出,市场竞争烈度的下降,低端市场在位企业的利润水平也会因此有所改善。

Companies' Product Line Optimal Selection in Multi-products Competition

The decision for multiproducts'company to extend(withdraw) its product line is not relative to its compitiveness but the product life cycle as well.The prduct in the low end market is at the end of the life cycle.Therefore,the makret is shrinking and the competition is intensive.The product in the high end market is in the mature stage of the life cycle.Therefore,the technology becomes standard and the market is increase.The company with advanced technology will withdraw the low end of its product line to g...