| 论和谐营销系统的构建 |
| |
| 引用本文： | 肖风桢.论和谐营销系统的构建[J].广州大学学报(社会科学版),2008,7(7):38-41. |
| |
| 作者姓名： | 肖风桢 |
| |
| 作者单位： | 广州大学商学院,广东,广州,510006 |
| |
| 摘 要： | 文章运用系统科学的方法，研究了和谐营销系统各子系统的和谐要素，得出明确和谐营销系统各子系统的责任是构建和谐营销系统的基础、制度的完善是构建和谐营销系统的保障与难点、企业创新是构建和谐营销系统的保证的结论。
|
| 关 键 词： | 和谐营销 系统构建 分析 |
On the construction of harmonious marketing system |
| |
| XIAO Fengzhen.On the construction of harmonious marketing system[J].Journal of Guangzhou University(Social Science Edition),2008,7(7):38-41. |
| |
| Authors: | XIAO Fengzhen |
| |
| Institution: | XIAO Fengzhen (School of Business, Guangzhou University, Guangzhou, Guangdong 510006, China) |
| |
| Abstract: | The present paper analyzes the factors that contribute to the sub-system of the harmonious marketing system by applying systematic science and concludes that the clear responsibility carried out by each sub-system constitutes the foundation of the harmonious marketing system and in construction of such system,its pre-requisite and barriers lie in establishing adequate regulations and rules and the creativity of the enterprise is the guarantee of the harmonious marketing system. |
| |
| Keywords: | harmonious marketing system construction analyze |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
