| 翻译模因论指导下的广告英汉翻译 |
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| 引用本文： | 王济华.翻译模因论指导下的广告英汉翻译[J].湖南人文科技学院学报,2011(2):68-70. |
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| 作者姓名： | 王济华 |
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| 作者单位： | 广东外语艺术职业学院国际商务系,广东广州,510507 |
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| 摘 要： | 模因是广告语言快速发展的重要因素。根据翻译模因论,广告的英汉翻译是一个对源语模因理解、吸收、解码、重新编码和传播的过程。具体而言,有两种广告英汉翻译策略:隐性复制翻译和显性近似翻译。
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| 关 键 词： | 模因 广告 隐性复制翻译 显性近似翻译 |
Chinese-English Translation of Advertisements Based on Translation Meme |
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| WANG Ji-hua.Chinese-English Translation of Advertisements Based on Translation Meme[J].Journal of Hunan Institute of Humanities,Science and Technology,2011(2):68-70. |
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| Authors: | WANG Ji-hua |
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| Institution: | WANG Ji-hua (Department of International Business,Guangdong Vocational Institute of Foreign Languages Art,Guangzhou 510507,China) |
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| Abstract: | The meme is important factors of the quick development of advertisement languages.According to translation meme,the Chinese-English translation of advertisements is the process of understanding,decoding,recoding and transmiting the meme of the source language.Generally speaking,there are two translation strategies： recessive duplicating translation and dominant approximate translation. |
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| Keywords: | advertisement recessive copy translation dominant similar translation |
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