对企业商标注册若干问题的探讨－兼论商标抢注问题

商标注册是取得商标专用权从而获得法律保护的必要前提.企业对其使用或者准备使用的商标及时注册是十分必要的.使用未注册商标存在一定的合理性,但总的来说存在的弊端却很多.特别是我国许多企业由于商标意识淡薄,已经培植起一定信誉的商标遭受抢注的现象十分普遍.为此,应强化企业的商标注册意识,把握企业商标注册的完整内涵,并以注册商标为基础,实施企业商标战略,争创驰名商标.

Understand the Problems in Trademark Registration

Trademark registration is the prerequisite for the exclusive use of the trademark, by means of which an enterprise gains legal protection. It is very necessary for the enterprise to register its trademark that has been used or will be used. There exist more problems than justifications to the use of unregistered trademarks. In China, more than anywhere else, due to the lack of awareness of trademark protection, it is already a common phenomenon that some renowned trademarks are rush-registered by false owners. Thus, it becomes very important to raise the awareness of trademark protection on the part of enterprises so that they fully understand the implications of trademark registration before they implement trademark strategy and create their own renowned trademarks.