| 浅析城市电视台的市场定位 |
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| 引用本文： | 尹谦.浅析城市电视台的市场定位[J].河北工程大学学报(社会科学版),2004,21(1):49-50. |
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| 作者姓名： | 尹谦 |
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| 作者单位： | 邯郸电视台,河北,邯郸,056000 |
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| 摘 要： | 随着电视传媒业体制改革的逐步推进,我国电视业进入了产业化、市场化经营的时代,行业间的竞争日趋激烈,作为地方传媒的城市电视台受到来自中央、省级卫视台以及网络、报纸等媒介的强大冲击。如何进行准确的市场定位,寻找自己的目标受众市场,已成为城市电视台发展壮大的关键。
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| 关 键 词： | 城市电视 市场定位 |
| 文章编号： | 1008-9896(2004)01-0049-02 |
| 修稿时间： | 2003年10月10 |
Simple analysis of urban TV market orientation |
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| Authors: | YIN Qian |
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| Abstract: | With the gradual promotion of the system reform of the TV, the TV industry of our country has entered the era of industrialization, marketing-based management, the competition among the lines is becoming fiercer, the central TV, provincial TV network and newspaper have a significant impact on urban TV media .How to carry on accurate market orientation to look for one's own audience market becomes the key of urban TV development day by day. |
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| Keywords: | urban TV market orientation |
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