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基于中心化的微博热点发现方法
引用本文:蔡淑琴,张静,王旸,马玉涛,林勇. 基于中心化的微博热点发现方法[J]. 管理学报, 2012, 0(6): 874-879
作者姓名:蔡淑琴  张静  王旸  马玉涛  林勇
作者单位:华中科技大学管理学院;英国格林威治大学商学院
基金项目:国家自然科学基金资助项目(71071066);教育部人文社会科学研究资助项目(11YJA630098)
摘    要:
以解决微博平台海量信息碎片为切入点,结合微博信息文本短小、来源广泛、传播方式多样等特点,设计基于中心化的微博热点的发现机制。通过微博平台开放API记录的结构化元数据信息,设计微博的元数据模型,将微博热点发现看作是原始语料到热点语料簇的生产加工增值过程,设计以数据预处理技术为核心的语料初加工方法,以及基于短文本聚类、基于传播路径与用户行为的中心化深加工方法,构建完整的生产加工过程模型,并通过实例验证理论研究成果。

关 键 词:热点发现  微博  中心化  元数据模型

Micro-blogging Hotspot Discovery Method Based on Centralization
CAI Shuqin,ZHANG Jing,WANG Yang,MA Yutao,LIN Yong. Micro-blogging Hotspot Discovery Method Based on Centralization[J]. Chinese JOurnal of Management, 2012, 0(6): 874-879
Authors:CAI Shuqin  ZHANG Jing  WANG Yang  MA Yutao  LIN Yong
Affiliation:1.Huazhong University of Science and Technology,Wuhan,China; 2.University of Greenwith,London,UK)
Abstract:
In order to solve the problem of massive pieces of information on micro-blogs,this paper studies the centralization theory-based hotspot discovery methods for micro-blogs,in consideration of the features of micro-blogging content such as short text,variety of sources and diverse means of dissemination.Through the structured metadata acquired from open APIs,some metadata models for micro-blogging content are analyzed,and the hotspot discovery process is regarded as a value-added process of the original materials to clusters of hot products.For initial and deep processing methods during the production process,some data pre-processing techniques as well as short text clustering-based and disseminating path and users behavior-based centralizing techniques are proposed.And a complete production and processing model is established.Finally,a series of experiments have verified the theoretical achievement.
Keywords:hotspot discovery  micro-blogging  centralization  metadata model
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