Replication of Routines in Organizations: Existing Literature and New Perspectives

Replication of existing routines in new contexts is an important value‐creating strategy for organizations. This paper synthesizes the state of research on replication and organizes the literature around two broad themes: forward knowledge flows (i.e. from a replicator to a replicatee) and reverse knowledge flows. The authors show that the theoretical assumptions of existing research leave important questions around the replication of routines unaddressed. More specifically, they identify research gaps in regard to micro‐level processes of replication. Little is understood about the performance of routines in practice and, related to that, the processes through which routines change during replication. Drawing on recent theorizing on organizational routines, in particular the relationship between the ostensive and performative aspects, helps the authors to unpack the micro‐level processes of forward and reverse knowledge flows. This paper opens two new trajectories for research on replication: (1) a focus on the actions of individual actors in the enactment of organizational routines provides new possibilities for understanding how replication is an inherently political process; (2) conceptualizing change as endogenous within the performance of routines offers a route to a more nuanced understanding of change and deviation in the process of replication. The paper closes with a summary of major theoretical arguments, questions for further research and implications for practitioners.