| 论当代文化的传媒化趋向 |
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| 引用本文： | 徐震.论当代文化的传媒化趋向[J].盐城工学院学报(社会科学版),2009,22(4):61-64. |
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| 作者姓名： | 徐震 |
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| 作者单位： | 首都师范大学,文学院,北京,100089 |
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| 摘 要： | 伴随着现代传播技术的发展,当代文化的传媒化趋向已经在中国文化中凸现出来,并使当代文化成为了一种独具特色的媒介文化。同时文化的传媒化趋向也带来了正反两方面的影响,因此,现代媒介应树立独特的文化品格,建立主导性的尺度。
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| 关 键 词： | 传媒 媒介文化 文化品格 |
On the Contemporary Culture of the Media Trends |
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| XU Zhen.On the Contemporary Culture of the Media Trends[J].Journal of Yancheng Institute of Technology,2009,22(4):61-64. |
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| Authors: | XU Zhen |
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| Institution: | XU Zhen ( College of Chinese Language and Literature, Capital Normal University, Beijing 100089, China) |
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| Abstract: | Along with the development of modem communication technologies, the contemporary trend of the media culture has emerged in Chinese culture and contemporary culture as a unique culture of the media. At the same time, trend of the media culture has brought both positive and negative effects of modem media should establish a unique cultural character, the establishment of the dominant scale. |
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| Keywords: | media media culture cultural character |
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