| 移动运营商社会渠道风险预警研究 |
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| 引用本文： | 李冰清,贾怀京.移动运营商社会渠道风险预警研究[J].北京邮电大学学报(北京邮电大学学报),2009,11(1):50-54，71. |
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| 作者姓名： | 李冰清 贾怀京 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876;北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 基于移动运营商渠道战略转型的需要,将back propagation（BP）神经网络引入移动运营商社会渠道风险预警研究。首先建立社会渠道风险预警指标体系,然后在此基础上构建了基于BP网络的移动运营商社会渠道风险预警模型,并对模型进行了训练和检测。结果表明,该模型在判断社会渠道风险状况和分析社会渠道风险来源方面有实际应用价值。
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| 关 键 词： | 营销渠道 移动运营商 BP神经网络 风险预警 |
| 收稿时间： | 2008-11-26 |
On agential channel risk pre-warning of mobile operators |
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| LI Bing-qing,JIA Huai-jing.On agential channel risk pre-warning of mobile operators[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2009,11(1):50-54，71. |
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| Authors: | LI Bing-qing JIA Huai-jing |
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| Institution: | School of Economics and Management, BUPT |
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| Abstract: | In response to mobile operators' demand of channel strategic transformation,back propagation(BP) neural network is applied to the research on agential channel risk pre-warning of mobile operator.First,an agential channel risk evaluation index system is established.Second,an agential channel risk pre-warning model is set up based on BP neural network.Following that,the model is trained and tested.The results show that the model can be used to judge agential channel risk grade and analyze risk composition. |
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| Keywords: | marketing channel mobile operators back propagation neural network risk pre-warning |
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