中国手机媒体发展前景分析

分析了日本I-MODE取得巨大成功的原因和不足之处,指出无论是从技术上还是从企业模式上,手机媒体在中国的发展都不可能直接拷贝I-MODE模式,只能以I-MODE为借鉴。中国电信发展迅速,手机媒体在中国现阶段发展的重点是手机短信,手机短信市场巨大,但在发展中也存在着一些问题,主要有虚假与不良信息传播、侵犯个人隐私、信息垃圾、信息安全等。然而可以预见,随着3G在中国的逐渐普及以及相关法规的完善,手机媒体将实现网络化、宽带化,将带来一个巨大的媒体市场。

A Study on the Future Development of Mobile Media

By analyzing the reasons for the great success achieved by Japanese I-MODE and its drawbacks,this paper claims that I-MODE can not be copied but referred by Chinese mobile media whether it is concerned with technology or enterprise mode.With the rapid development of China Telecommunication,the emphasis for mobile media for current China lies in short message,which occupies a huge market share.But some problems also come out during the process,such as the spreading of false and unhealthy messages,invasion of privacy,message rubbish,massage safety etc.It can be anticipated that,with the popularization of 3G technology and the improvement of related laws and regulations,mobile media will surely enter an era of network and broadband,hence bring about a huge media market.