中国学者研究法语国家或地区主题旅游的脉络与前瞻——基于中国知网文献库的研究

基于科学计量思维，利用CiteSpace5.3软件梳理中国学者对法语国家或地区主题旅游研究进展，把握其研究脉络与特点，展望全球法语国家或地区旅游研究重点。研究发现:1. 中国学者对法语国家或地区主题旅游的关注度持续上升，重点关注乡村旅游、主题公园旅游、体育旅游、医疗旅游、葡萄酒旅游、探险旅游，且都以各主题旅游发展的行业指导与战略研究为重点，缺乏基础概念共识以及旅游者感知、文化社会效应、区域组织等探索。2. 研究区包括法国、加拿大法语区及部分非洲法语国家，其它法语国家和地区较少涉研。3. 研究方法以定性分析和案例研究居多，缺乏定量数据支撑与统计推理。为应对“一带一路”倡议背景下跨国、多样化的旅游特征与方式，中国学者应重点推进:中国旅游目的地的旅游安全与旅游行为、中国旅游客源市场的全球法语地区中国旅游目的地塑造与旅游营销；GIS、社会网络、扎根理论等方法在主题旅游案例分析中应用；相应的跨国旅游行政主体、市场主体的一体政策与风险管控，自然人出入境旅游素养提升等领域研究。

The Research Trajectory and Prospect on the Theme Tourism of French-speaking Countries and Regions by Chinese Scholars Based on CKNI

Using CiteSpace5.3 bibliometric software, the article aims to analyze the research progress of Chinese scholars on thematic tourism of French-speaking countries or regions so as to examine the research trajectory and developments and to predict the research prospect of global tourism. The study finds: 1. Chinese scholars are increasingly interested in French-speaking countries or regions, focusing on rural tourism, theme park tourism, sports tourism, medical tourism, wine tourism and adventure tourism with emphasis on industry guidance and strategic research on the development of thematic tourism economy. However, little attention has been paid to the basic conceptual exploration, cultural and social effects, regional organizations and so on. 2. The research area focuses on France, Canadian French speaking regions and some French speaking African countries, while other French speaking countries and regions less touch. 3. Qualitative research and case studies are mostly used in research methods. Scientific measurement methods are rarely used, especially the application of mathematical models and statistical methods. In order to cope with the multinational and diversified tourism characteristics and methods in the context of the “Belt and Road” initiative, Chinese scholars should focus on: tourism safety and tourism behavior of Chinese tourist destinations, shaping and tourism marketing as a tourist source market in French-speaking regions of the world. Methods such as GIS, social networks, and grounded theory are applied in the analysis of thematic tourism cases. Research on the integrated policies and risk management of transnational tourism administrative subjects and market subjects, and the improvement of natural person’s entry and exit tourists’ literacy, etc.