| 批发、零售行业的宏观营销效率研究 |
| |
| 引用本文： | 甘碧群,王文超.批发、零售行业的宏观营销效率研究[J].武汉大学学报：哲学社会科学版,2003,56(3):325-329. |
| |
| 作者姓名： | 甘碧群 王文超 |
| |
| 作者单位： | 武汉大学,商学院,湖北,武汉,430072 |
| |
| 摘 要： | 我国批发、零售行业宏观营销效率与发达国家相比还有很大的差距。造成这种差距既有经济方面的原因,又由非经济方面的因素。提高我国批发、零售行业宏观营销效率,政府、行业协会、企业三方必须采取相应的对策和方法。
|
| 关 键 词： | 宏观营销 宏观营销效率 批发、零售业 |
| 文章编号： | 1671-8828(2003)03-0325-05 |
| 修稿时间： | 2002年11月20 |
On Macro-marketing Efficiency of Wholesale & Retail Industry |
| |
| GAN Bi\|qun,WANG Wen\|chao.On Macro-marketing Efficiency of Wholesale & Retail Industry[J].Wuhan University Journal (Social Sciences),2003,56(3):325-329. |
| |
| Authors: | GAN Bi\|qun WANG Wen\|chao |
| |
| Abstract: | There is a large gap between our country's macro\|marketing efficiency of wholesale and retail industry and the developed counties's. Many economic and non\|economic factors have some influences to this gap. In order to increase our country's macro\|marketing efficiency of wholesale and retail industry, government?association of wholesale and retail industry and enterprise must adopt corresponding countermeasures and methods. |
| |
| Keywords: | macro-marketing macro-marketing efficiency wholesale and retail industry |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
